Why your business should be on TikTok. EP010 “The Marketing Hub”

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Transcript of Why your business should be on TikTok. EP010 “The Marketing Hub”

Using TikTok to talk to your audience

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Using Tik

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Tok to talk to your audience

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is what a lot of businesses

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are now thinking about.

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And I’m delighted to say

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that we have

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somebody who is on Tik Tok

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and is producing

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great content.

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Leah Barbour,

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to talk to us on today’s

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Marketing Hub.

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I came across Leah’s

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content on Tik

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Tok, and

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I was really impressed.

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I was just really impressed

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to see an Irish person

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on there,

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like really producing

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great content and,

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it was in my area,

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so, I was learning from

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there as well.

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And I was also impressed

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with the quality of her video

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production for her business.

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She is the owner, founder

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of Penny Production,

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is a qualified

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and experienced

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professional videographer

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and motion graphics designer.

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And as she says herself,

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the creative side

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is all natural.

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So, she’s been doing that

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for seven years now.

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And one day

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I hope we can collaborate

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So, hi Leah.

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Hi, Paul.

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Thanks for inviting me on.

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I’m very excited.

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Leah great to have you on.

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And it’s great to,

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you know,

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to develop

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a bit

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more of a community

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of video producers.

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And content producers,

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particularly in

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Ireland as well.

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Absolutely.

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And abroad as well.

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So, Leah

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I suppose

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we get straight into kind of,

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you know,

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What’s your area

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of expertise, right?

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And so, like I’m

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dealing with a lot

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of businesses

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and, you know,

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They

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think that they know

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they have to be on social.

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When I mentioned Tik Tok,

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They’re like,

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no, I’m still on Facebook.

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But in

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in your opinion in general,

why should businesses be on Tik Tok?

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why should

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businesses be on Tik Tok?

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I think the reach

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and the way

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that Tik Tok works,

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everyone talks

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about algorithms

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and stuff, but

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Tik Tok has a very unique way

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of

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pushing out their content.

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I’m not sure the technical

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like the

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technicalities of it,

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but I do know

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that it does allow for

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so many more people

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to see your content

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because it’s

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just the way it filters

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your content out to be seen.

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So, I think it’s, a

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kind of a,

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there’s no lose,

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lose with Tik Tok.

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I think

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you produce content

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you put it out there,

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you have a great chance

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of lots of people seeing it.

why not go on Tik Tok?

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So why not go on Tik Tok?

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Especially since

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like a lot of people

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are already on Instagram

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and they’re kind of

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migrating there

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to Tik Tok a little bit more

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because of Instagram.

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Trying to

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copy inverted

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commas are trying to kind of

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do similar things to

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what Tik Tok is doing

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because Tik Tok has become

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so far so popular.

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And so, for me,

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I think it’s a,

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why not go on Tik Tok

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if you’re already

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producing content

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for the likes of Facebook

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or Instagram or like that,

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why not just post it on

Tik Tok and see

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Tik Tok and see?

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I think there’s a lot of

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flexibility and trial

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and error.

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There’s a lot of.

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Yeah.

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There’s just a lot of

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you can just have fun

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with this

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and kind of test out

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what works

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and what doesn’t and stuff

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like that.

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So, it’s a

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why not,

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why not put your content up,

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There’s kind of thing. Yeah.

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And just

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as a follow on to that,

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I suppose

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like

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I think for people

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who aren’t on it, right?

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And for businesses

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that aren’t on it.

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They,

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might have

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a misconception

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about like the volume

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of audience

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maybe in their targets

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that are there.

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Could you

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kind of speak to that?

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Like just for people

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that don’t know anything

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really about Tik Tok

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Yeah.

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Like what I’ve noticed is

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there are so many avenues

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to Tik Tok.

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Like there’s

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my avenue that I fall under.

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I suppose as film talk,

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everyone goes hashtag

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film talk.

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So, there is a lot of,

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there is just a lot of niches

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and avenues

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that can sit

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and be in Tik Tok. That

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Tik Tok,

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whatever magic

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it’s kind of made of

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will filter

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you the content that

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it thinks you need

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or thinks that

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you would be interested in.

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Now, there is a lot

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of random stuff

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in between that,

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but you find yourself.

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Tik Tok

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seems to like know

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you better than you do

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for some reason

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because I get a lot of

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like there’s

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an Irish guy

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that comes up online

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and he’s like a carpenter.

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He’s on mine as well. Yeah

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I have no interest

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in carpentry,

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but every time he comes

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on, I’m kind of fascinated

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by how he, like, goes

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about like sharpening tools

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and refurbishing tools

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and making chairs.

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And then after

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I watch his video, I’m like,

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Oh, like what I do. Yeah.

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So, I think there are just

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a lot of niches

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and a lot of avenues

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within Tik Tok.

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I know at first

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everyone’s like,

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Oh, it’s just

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people recreating dances

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and lip syncs,

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and it still kind of is

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but it has made room

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for so many other niches

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to be able to live

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on the platform

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and do well

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on the platform. So, I think

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there’s always

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going to

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be someone

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that’s interested

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in your content.

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Yeah.

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There are obviously

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always going to be people

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that are not interested

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in your content,

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but the way Tik Tok works,

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and as I said, it’s

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a magical spice

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that it has in its algorithm.

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It seems to know where

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to put the content

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and who would be interested

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in it.

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And stuff like that.

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Yeah, exactly.

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And like, you know,

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because it’s not just

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all Lip-synching and Kids.

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Yeah, right.

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So, I think that’s

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and I think

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the more you post on Tik Tok,

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the more Tik Tok learns.

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Okay,

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this is the kind of content

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that you’re putting out

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as regularly.

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Let’s try it here.

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Let’s try

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it there and see where it

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picks up better.

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So, I think, yeah,

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I think the more you put

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up, the,

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more people

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will gravitate

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towards your stuff.

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Okay. Very good.

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Very good. Yeah.

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I bet

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that young Irish guy,

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I’ve watched a lot of

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his videos as well

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because he’s really good

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at what he does.

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Yeah. And he’s very Irish.

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I don’t know where he’s even

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from, actually.

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Heavy accent or something,

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so, I think it could be.

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Yeah, yeah, yeah.

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But I don’t know,

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I’m just like,

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oh, here he is again.

287
00:06:19,128 –> 00:06:20,171
I watched it and I’m like,

288
00:06:20,171 –> 00:06:21,506
I have no interest

289
00:06:21,506 –> 00:06:22,131
in carpentry.

290
00:06:22,131 –> 00:06:22,882
Here, and so

291
00:06:22,882 –> 00:06:23,424
but I just find

292
00:06:23,424 –> 00:06:24,425
its kind of fascinating

293
00:06:24,425 –> 00:06:25,385
to see what he does,

294
00:06:25,385 –> 00:06:26,761
and he uses

295
00:06:26,761 –> 00:06:29,680
very old school techniques

296
00:06:29,680 –> 00:06:30,390
and stuff like that.

297
00:06:30,390 –> 00:06:31,766
So, it’s kind of interesting.

298
00:06:31,766 –> 00:06:32,183
Yeah.

299
00:06:32,183 –> 00:06:33,184
It’s, it’s one of those ones.

300
00:06:33,184 –> 00:06:33,643
It’s just

301
00:06:33,643 –> 00:06:34,268
you got to watch it

302
00:06:34,268 –> 00:06:35,395
to the end nearly.

303
00:06:35,395 –> 00:06:38,272
And so,

304
00:06:38,272 –> 00:06:40,358
from your experience, right?

305
00:06:40,900 –> 00:06:41,651
And this is kind of

306
00:06:41,651 –> 00:06:42,276
it’s kind of layered

307
00:06:42,276 –> 00:06:43,277
into the last question,

308
00:06:43,277 –> 00:06:45,405
but it’s a bit more specific.

309
00:06:45,405 –> 00:06:45,905
What are

310
00:06:45,905 –> 00:06:46,864
the benefits

311
00:06:46,864 –> 00:06:48,366
you’ve seen from being

312
00:06:48,366 –> 00:06:49,909
on Tik Tok for your business?

313
00:06:51,035 –> 00:06:52,412
Well, you’re

314
00:06:52,412 –> 00:06:52,745
a prime

315
00:06:52,745 –> 00:06:53,538
example, actually,

316
00:06:53,538 –> 00:06:55,123
because your first email

317
00:06:55,123 –> 00:06:55,748
is like,

318
00:06:55,748 –> 00:06:56,499
oh hi,

319
00:06:56,499 –> 00:06:58,000
I came across you on Tik Tok.

320
00:06:58,000 –> 00:07:00,253
So that’s a perfect example.

321
00:07:00,253 –> 00:07:01,379
And I’ve actually gotten

322
00:07:01,379 –> 00:07:02,130
a few of those kind

323
00:07:02,130 –> 00:07:03,005
of emails.

324
00:07:03,005 –> 00:07:04,549
Not,

325
00:07:04,549 –> 00:07:05,633
not a huge amount,

326
00:07:05,633 –> 00:07:07,552
but more than that,

327
00:07:07,552 –> 00:07:08,386
are more there

328
00:07:08,386 –> 00:07:09,387
than I would have had

329
00:07:09,387 –> 00:07:09,887
if I had not

330
00:07:09,887 –> 00:07:11,889
gone on to Tik Tok.

331
00:07:11,931 –> 00:07:12,682
So, I’ve definitely

332
00:07:12,682 –> 00:07:14,308
had a lot of people

333
00:07:14,308 –> 00:07:16,060
kind of reach out over email

334
00:07:16,060 –> 00:07:17,437
or have come to my…

335
00:07:17,437 –> 00:07:18,980
because on Tik Tok

336
00:07:18,980 –> 00:07:20,273
you can only private message

337
00:07:20,273 –> 00:07:20,606
someone

338
00:07:20,606 –> 00:07:20,857
if you’re

339
00:07:20,857 –> 00:07:22,400
both following each other.

340
00:07:22,400 –> 00:07:23,109
So, you don’t just

341
00:07:23,109 –> 00:07:24,902
get random DMS,

342
00:07:24,902 –> 00:07:25,361
which I think

343
00:07:25,361 –> 00:07:25,903
is kind of good.

344
00:07:25,903 –> 00:07:26,863
It kind of it

345
00:07:26,863 –> 00:07:28,239
just because

346
00:07:28,239 –> 00:07:29,365
there is a lot

347
00:07:29,365 –> 00:07:31,159
more interaction on Tik Tok.

348
00:07:31,159 –> 00:07:32,869
I find than Instagram,

349
00:07:32,869 –> 00:07:33,744
so, it just allows

350
00:07:33,744 –> 00:07:34,620
unless you’re following them,

351
00:07:34,620 –> 00:07:35,371
they can’t message you,

352
00:07:35,371 –> 00:07:35,788
but they can

353
00:07:35,788 –> 00:07:36,497
comment on things.

354
00:07:36,497 –> 00:07:38,624
So, um, yeah.

355
00:07:38,624 –> 00:07:39,625
So, it’s,

356
00:07:39,625 –> 00:07:40,668
gotten me

357
00:07:40,668 –> 00:07:42,753
a little bit of work as well.

358
00:07:42,753 –> 00:07:43,254
It’s definitely

359
00:07:43,254 –> 00:07:44,881
gotten me to connect

360
00:07:44,881 –> 00:07:46,257
with other creators,

361
00:07:46,257 –> 00:07:46,549
as you said,

362
00:07:46,549 –> 00:07:47,383
kind of around the world

363
00:07:47,383 –> 00:07:47,633
Even,

364
00:07:47,633 –> 00:07:49,510
they’re Irish creators

365
00:07:49,510 –> 00:07:53,139
and that I have communicated

366
00:07:53,139 –> 00:07:54,265
a lot with now

367
00:07:54,265 –> 00:07:55,641
and I’ve become kind of

368
00:07:55,641 –> 00:07:57,059
social media friends

369
00:07:58,019 –> 00:07:59,020
and supporting each

370
00:07:59,020 –> 00:07:59,645
other and stuff like that.

371
00:07:59,645 –> 00:08:00,605
So, I’ve definitely

372
00:08:00,605 –> 00:08:02,231
I’ve gotten some more,

373
00:08:02,231 –> 00:08:04,734
a better network of creators

374
00:08:04,734 –> 00:08:05,735
that are in my field

375
00:08:05,735 –> 00:08:07,487
that understand what it is

376
00:08:07,487 –> 00:08:08,029
to be

377
00:08:08,029 –> 00:08:08,613
a videographer

378
00:08:08,613 –> 00:08:09,489
and a creator and stuff

379
00:08:09,489 –> 00:08:10,114
Like that.

380
00:08:10,114 –> 00:08:12,492
And then I’ve also

381
00:08:12,783 –> 00:08:14,494
developed some, other

382
00:08:14,494 –> 00:08:15,620
networking connections

383
00:08:15,620 –> 00:08:17,622
like yourself and,

384
00:08:18,289 –> 00:08:18,998
other businesses

385
00:08:18,998 –> 00:08:19,916
here with in Cork

386
00:08:19,916 –> 00:08:20,500
or just around

387
00:08:20,500 –> 00:08:21,792
Ireland that have got

388
00:08:21,792 –> 00:08:23,002
their first email.

389
00:08:23,002 –> 00:08:25,254
I saw your content on Tik Tok.

390
00:08:25,630 –> 00:08:27,006
Looks great

391
00:08:27,006 –> 00:08:27,507
Love to work with you

392
00:08:27,507 –> 00:08:28,257
kind of thing.

393
00:08:28,257 –> 00:08:30,009
So, I have seen

394
00:08:30,009 –> 00:08:31,010
seeing the benefit there.

395
00:08:31,010 –> 00:08:33,262
It wasn’t straight away,

396
00:08:33,554 –> 00:08:35,181
but it has definitely

397
00:08:35,181 –> 00:08:35,890
in the last month

398
00:08:35,890 –> 00:08:36,807
or two especially.

399
00:08:36,807 –> 00:08:37,892
It really has kind of

400
00:08:37,892 –> 00:08:39,185
come to it

401
00:08:39,185 –> 00:08:40,561
creating better

402
00:08:40,561 –> 00:08:42,230
networking connections

403
00:08:42,230 –> 00:08:43,356
some actual business

404
00:08:43,356 –> 00:08:44,106
and stuff like that.

405
00:08:44,106 –> 00:08:46,734
And, and yeah. Yeah, no,

406
00:08:47,735 –> 00:08:48,236
that’s,

407
00:08:48,236 –> 00:08:49,362
exactly

408
00:08:49,362 –> 00:08:50,154
what you want to hear

409
00:08:50,154 –> 00:08:51,364
from a business

410
00:08:51,364 –> 00:08:52,490
because you know,

411
00:08:52,490 –> 00:08:53,616
I think a lot of businesses

412
00:08:53,616 –> 00:08:54,367
it’s

413
00:08:54,367 –> 00:08:55,117
about putting in

414
00:08:55,117 –> 00:08:55,868
the hard yards.

415
00:08:55,868 –> 00:08:56,244
So, I think

416
00:08:56,244 –> 00:08:57,370
and like I’ve suffered

417
00:08:57,370 –> 00:08:58,246
from that in the past

418
00:08:58,246 –> 00:08:59,163
As well. I’m

419
00:08:59,163 –> 00:09:00,498
trying to get better on,

420
00:09:00,498 –> 00:09:01,499
on my home platform

421
00:09:01,499 –> 00:09:01,999
which is LinkedIn,

422
00:09:01,999 –> 00:09:03,125
but my secondary platform

423
00:09:03,125 –> 00:09:03,793
is now going to be tik

424
00:09:03,793 –> 00:09:04,627
tok as well.

425
00:09:04,627 –> 00:09:05,920
So, I just have to get,

426
00:09:05,920 –> 00:09:06,879
I just have to get used

427
00:09:06,879 –> 00:09:07,380
to putting

428
00:09:07,380 –> 00:09:08,297
a put-up stuff

429
00:09:08,297 –> 00:09:09,257
that people want to view

430
00:09:09,257 –> 00:09:10,675
more as well

431
00:09:11,300 –> 00:09:13,386
So,

432
00:09:14,887 –> 00:09:16,931
to get a following.

433
00:09:16,931 –> 00:09:17,181
Right?

434
00:09:17,181 –> 00:09:18,140
So, to get into the nitty

435
00:09:18,140 –> 00:09:19,141
gritty of it a little bit.

436
00:09:19,141 –> 00:09:19,767
Right,

437
00:09:20,142 –> 00:09:21,185
to get a following

438
00:09:21,185 –> 00:09:23,479
and be effective on Tik Tok,

439
00:09:23,980 –> 00:09:26,649
what do businesses need to do

440
00:09:27,858 –> 00:09:29,235
posting and scheduling?

441
00:09:29,235 –> 00:09:30,236
And this is a two parter

442
00:09:30,236 –> 00:09:31,279
because we talk about posting

443
00:09:31,279 –> 00:09:32,613
and scheduling first

444
00:09:32,613 –> 00:09:33,489
and then we’ll talk about

445
00:09:33,489 –> 00:09:34,991
what works and what doesn’t.

446
00:09:34,991 –> 00:09:35,741
Content wise.

447
00:09:35,741 –> 00:09:36,367
So, let’s

448
00:09:36,367 –> 00:09:37,743
just talk about,

449
00:09:37,868 –> 00:09:38,744
you know,

450
00:09:39,161 –> 00:09:40,496
time and not time,

451
00:09:40,496 –> 00:09:40,871
but like,

452
00:09:40,871 –> 00:09:42,790
you know, how often and,

453
00:09:42,790 –> 00:09:44,750
and what time’s the day

454
00:09:44,750 –> 00:09:45,501
and what have you

455
00:09:45,501 –> 00:09:46,877
what have you learnt?

456
00:09:46,877 –> 00:09:47,503
Mm hmm.

457
00:09:48,629 –> 00:09:49,547
So, a word

458
00:09:49,547 –> 00:09:50,423
that you probably hear

459
00:09:50,423 –> 00:09:52,383
a lot is consistency.

460
00:09:52,383 –> 00:09:55,261
And I didn’t

461
00:09:55,261 –> 00:09:57,179
see how true that word was

462
00:09:57,179 –> 00:09:57,763
until I kind

463
00:09:57,763 –> 00:09:59,432
of started Tik Tok,

464
00:09:59,765 –> 00:10:01,517
because I just on a whim

465
00:10:01,517 –> 00:10:03,644
put up one video,

466
00:10:03,644 –> 00:10:04,854
one night

467
00:10:04,854 –> 00:10:06,606
because I’d heard an audio.

468
00:10:06,606 –> 00:10:09,358
I’m a big gamer

469
00:10:09,483 –> 00:10:10,526
so, I put up an audio

470
00:10:10,526 –> 00:10:11,485
because it was like

471
00:10:11,485 –> 00:10:12,486
something like, oh,

472
00:10:12,486 –> 00:10:13,237
you know that new game

473
00:10:13,237 –> 00:10:14,113
that’s coming out,

474
00:10:14,113 –> 00:10:14,655
you won’t,

475
00:10:14,655 –> 00:10:15,364
hear from me

476
00:10:15,364 –> 00:10:16,240
for a week or something.

477
00:10:16,240 –> 00:10:16,991
So, I was kind of

478
00:10:16,991 –> 00:10:17,366
put it

479
00:10:17,366 –> 00:10:18,034
at the point of view

480
00:10:18,034 –> 00:10:19,535
of my niche of me telling my,

481
00:10:19,535 –> 00:10:20,995
my clients

482
00:10:20,995 –> 00:10:21,871
I’m going to be

483
00:10:21,871 –> 00:10:22,747
still playing this game,

484
00:10:22,747 –> 00:10:23,539
so don’t get on to me

485
00:10:23,539 –> 00:10:24,248
kind of thing.

486
00:10:24,248 –> 00:10:25,124
And it did really well.

487
00:10:25,124 –> 00:10:26,167
So, I was kind of like,

488
00:10:26,167 –> 00:10:27,501
Okay, I’ll post

489
00:10:27,501 –> 00:10:28,127
another video.

490
00:10:28,127 –> 00:10:30,129
So, it kind of started

491
00:10:30,129 –> 00:10:31,005
in terms of how

492
00:10:31,005 –> 00:10:32,757
often did I start posting?

493
00:10:34,008 –> 00:10:34,634
I actually started

494
00:10:34,634 –> 00:10:35,009
posting, I

495
00:10:35,009 –> 00:10:37,011
think maybe one video day

496
00:10:37,011 –> 00:10:38,429
for like

497
00:10:38,763 –> 00:10:41,932
close to like three months.

498
00:10:42,391 –> 00:10:42,892
There might have been

499
00:10:42,892 –> 00:10:43,768
a few days

500
00:10:43,768 –> 00:10:46,145
here or there that I missed.

501
00:10:46,145 –> 00:10:48,230
But yeah, it was consistently

502
00:10:48,230 –> 00:10:50,358
pretty much one video a day

503
00:10:50,358 –> 00:10:51,233
for three months

504
00:10:51,233 –> 00:10:53,736
and it was kind of a bit of a

505
00:10:54,862 –> 00:10:57,490
then indoor and dopamine

506
00:10:57,615 –> 00:10:58,866
hit kind of.

507
00:10:58,866 –> 00:11:00,743
Yeah, because I saw it.

508
00:11:00,743 –> 00:11:01,744
My video is doing well

509
00:11:01,744 –> 00:11:03,245
and I’d like to say

510
00:11:03,245 –> 00:11:04,538
I fully understood

511
00:11:04,538 –> 00:11:05,623
why they were doing well,

512
00:11:05,623 –> 00:11:08,042
but they, were

513
00:11:08,292 –> 00:11:10,670
so, I just kept posting,

514
00:11:11,003 –> 00:11:12,171
seeing different audios,

515
00:11:12,171 –> 00:11:14,382
doing lip syncs and stuff

516
00:11:14,382 –> 00:11:15,549
and just kind of

517
00:11:15,549 –> 00:11:17,551
bringing in my niche and,

518
00:11:17,551 –> 00:11:19,512
and my area of expertise

519
00:11:19,512 –> 00:11:21,138
into it.

520
00:11:21,555 –> 00:11:22,431
And people

521
00:11:22,431 –> 00:11:23,391
seem to really like it.

522
00:11:23,391 –> 00:11:24,183
So, I kept posting.

523
00:11:24,183 –> 00:11:25,768
So, I went from,

524
00:11:25,768 –> 00:11:26,894
I think

525
00:11:26,894 –> 00:11:28,229
when I first started posting

526
00:11:28,229 –> 00:11:30,523
I was at like 96 followers

527
00:11:31,774 –> 00:11:32,274
and in three

528
00:11:32,274 –> 00:11:33,859
months I got to 10,000.

529
00:11:33,859 –> 00:11:35,986
So that was like

530
00:11:35,986 –> 00:11:36,904
kind of blew my mind

531
00:11:36,904 –> 00:11:37,988
because the fact

532
00:11:37,988 –> 00:11:38,489
that I had been on

533
00:11:38,489 –> 00:11:40,116
Instagram for

534
00:11:40,491 –> 00:11:41,534
how long has been since

535
00:11:41,534 –> 00:11:42,660
what, five, seven years?

536
00:11:42,660 –> 00:11:43,994
I don’t know how many years

537
00:11:43,994 –> 00:11:44,495
Instagram’s

538
00:11:44,495 –> 00:11:45,371
actually, been around,

539
00:11:45,371 –> 00:11:47,039
but in that time

540
00:11:47,039 –> 00:11:48,249
I’ve only reached

541
00:11:48,249 –> 00:11:49,250
just to

542
00:11:49,250 –> 00:11:50,543
just over 4000 followers,

543
00:11:50,543 –> 00:11:52,002
which is not

544
00:11:52,002 –> 00:11:54,380
a small number by any means,

545
00:11:54,380 –> 00:11:55,548
but it was just

546
00:11:55,548 –> 00:11:57,174
the time difference

547
00:11:57,174 –> 00:11:57,800
that I was able

548
00:11:57,800 –> 00:11:58,175
to reach

549
00:11:58,175 –> 00:11:59,176
10,000 followers

550
00:11:59,176 –> 00:12:01,303
on Tik Tok in three months,

551
00:12:02,638 –> 00:12:04,140
whereas it’s been a five year

552
00:12:04,140 –> 00:12:06,142
grind together, like for four

553
00:12:06,142 –> 00:12:07,685
are those on Instagram.

554
00:12:07,685 –> 00:12:09,687
And so, it’s

555
00:12:09,770 –> 00:12:10,229
definitely all

556
00:12:10,229 –> 00:12:11,147
about consistency,

557
00:12:11,147 –> 00:12:11,981
consistency,

558
00:12:11,981 –> 00:12:14,024
especially at the start.

559
00:12:14,024 –> 00:12:17,486
And,

560
00:12:18,154 –> 00:12:21,615
I try and I try and post in

561
00:12:21,782 –> 00:12:23,242
keep on keeping my posts

562
00:12:23,242 –> 00:12:23,743
under like

563
00:12:23,743 –> 00:12:25,286
three different pillars

564
00:12:25,286 –> 00:12:27,788
and that would be, um,

565
00:12:27,788 –> 00:12:29,123
to entertain.

566
00:12:29,123 –> 00:12:29,623
Yeah.

567
00:12:29,874 –> 00:12:31,876
Inspire and educate.

568
00:12:32,293 –> 00:12:32,626
Yes.

569
00:12:33,627 –> 00:12:34,378
So those are

570
00:12:34,378 –> 00:12:36,255
kind of the three

571
00:12:36,255 –> 00:12:38,507
sort of areas my, my videos

572
00:12:38,924 –> 00:12:40,885
tend to kind of fall under.

573
00:12:40,885 –> 00:12:43,137
Um, so I try and

574
00:12:43,512 –> 00:12:44,305
people love the,

575
00:12:44,305 –> 00:12:45,639
the entertaining videos

576
00:12:45,639 –> 00:12:46,682
because obviously like people

577
00:12:46,682 –> 00:12:47,892
love a good laugh and stuff.

578
00:12:47,892 –> 00:12:48,184
Yeah.

579
00:12:48,184 –> 00:12:48,934
So that’s definitely

580
00:12:48,934 –> 00:12:49,393
what draw

581
00:12:49,393 –> 00:12:50,519
people draws people in.

582
00:12:50,519 –> 00:12:53,105
So, I tend to do more of those

583
00:12:53,105 –> 00:12:53,981
and then I would

584
00:12:53,981 –> 00:12:54,857
do an education

585
00:12:54,857 –> 00:12:55,858
or inspirational video

586
00:12:55,858 –> 00:12:57,651
then because people are there

587
00:12:57,651 –> 00:12:58,527
kind of thing.

588
00:12:58,527 –> 00:12:59,904
And so those are kind of

589
00:12:59,904 –> 00:13:01,113
the three things

590
00:13:01,113 –> 00:13:03,157
that I kind of

591
00:13:03,157 –> 00:13:06,410
wish I work my videos around

592
00:13:07,369 –> 00:13:10,122
within my niche, obviously.

593
00:13:10,122 –> 00:13:12,124
And then a big thing

594
00:13:12,124 –> 00:13:13,501
as well as consistency

595
00:13:13,501 –> 00:13:14,126
is bringing

596
00:13:14,126 –> 00:13:16,253
value to the person.

597
00:13:16,253 –> 00:13:18,672
And there is value

598
00:13:18,672 –> 00:13:20,007
in those three tiers

599
00:13:20,007 –> 00:13:22,009
of education

600
00:13:22,009 –> 00:13:22,510
and training,

601
00:13:22,510 –> 00:13:24,261
education, inspiring

602
00:13:24,261 –> 00:13:25,513
and so

603
00:13:25,513 –> 00:13:27,056
consistency and value

604
00:13:27,056 –> 00:13:27,681
are probably the

605
00:13:27,681 –> 00:13:29,767
two kind of main things

606
00:13:29,767 –> 00:13:31,018
that will help,

607
00:13:31,018 –> 00:13:31,811
I think,

608
00:13:31,811 –> 00:13:32,520
for you to grow

609
00:13:32,520 –> 00:13:33,270
on any social media.

610
00:13:33,270 –> 00:13:34,647
But definitely on Tik Tok.

611
00:13:34,647 –> 00:13:35,397
Yeah.

612
00:13:35,397 –> 00:13:36,357
That’s, brilliant.

613
00:13:36,357 –> 00:13:36,649
That’s,

614
00:13:36,649 –> 00:13:38,025
a really good cause

615
00:13:38,025 –> 00:13:39,860
because we need that repoire.

616
00:13:39,860 –> 00:13:40,611
It’s not just all,

617
00:13:40,611 –> 00:13:41,654
you know, you can’t just be on,

618
00:13:41,654 –> 00:13:42,488
I’ll tell you how to do this.

619
00:13:42,488 –> 00:13:43,239
tell you how to do this.

620
00:13:43,239 –> 00:13:44,865
We want to get people into

621
00:13:44,865 –> 00:13:46,242
what our characters are

622
00:13:46,242 –> 00:13:47,910
a little bit as well. Yeah.

623
00:13:47,910 –> 00:13:49,036
So that we’re building

624
00:13:49,036 –> 00:13:49,620
a kind of

625
00:13:49,620 –> 00:13:50,621
an online relationship

626
00:13:50,621 –> 00:13:51,622
with them as well, you know,

627
00:13:51,622 –> 00:13:52,414
so they get to know

628
00:13:52,414 –> 00:13:53,499
us little bit more.

629
00:13:53,499 –> 00:13:53,874
Yeah.

630
00:13:53,874 –> 00:13:55,417
And I definitely find

631
00:13:55,417 –> 00:13:56,418
and I mentioned earlier

632
00:13:56,418 –> 00:13:59,547
that people comment

633
00:13:59,547 –> 00:14:00,881
a lot more

634
00:14:00,881 –> 00:14:01,674
on Tik Tok

635
00:14:01,674 –> 00:14:03,884
videos than Instagram.

636
00:14:03,884 –> 00:14:05,261
Instagram

637
00:14:05,261 –> 00:14:06,387
interactions for me,

638
00:14:06,387 –> 00:14:06,929
anyway,

639
00:14:06,929 –> 00:14:07,429
have been

640
00:14:07,429 –> 00:14:09,139
very silent observers.

641
00:14:09,139 –> 00:14:10,766
I like to call them

642
00:14:10,766 –> 00:14:13,269
where,

643
00:14:13,269 –> 00:14:14,270
they might see my posts

644
00:14:14,270 –> 00:14:15,145
and in their head go, oh,

645
00:14:15,145 –> 00:14:15,646
that’s cool,

646
00:14:15,646 –> 00:14:16,647
but not like it or not

647
00:14:16,647 –> 00:14:17,606
comments on it

648
00:14:17,606 –> 00:14:19,233
and just kind of scroll by.

649
00:14:19,233 –> 00:14:21,151
Whereas I have

650
00:14:21,151 –> 00:14:22,361
looking at my statistics

651
00:14:22,361 –> 00:14:23,737
I’m always comparing my,

652
00:14:23,737 –> 00:14:24,989
my Instagram to my Tik Tok

653
00:14:24,989 –> 00:14:25,406
because

654
00:14:25,406 –> 00:14:26,282
I’m posting

655
00:14:26,282 –> 00:14:27,533
the exact same

656
00:14:27,533 –> 00:14:29,285
video essentially

657
00:14:29,285 –> 00:14:30,286
because all the Instagram

658
00:14:30,286 –> 00:14:31,537
have videos

659
00:14:31,537 –> 00:14:33,038
on both Tik Tok and Instagram.

660
00:14:33,038 –> 00:14:34,290
So it’s a very same video.

661
00:14:34,290 –> 00:14:35,624
So I’m always curious like

662
00:14:36,792 –> 00:14:37,877
what video will

663
00:14:37,877 –> 00:14:38,627
perform better on

664
00:14:38,627 –> 00:14:39,879
what platform?

665
00:14:39,879 –> 00:14:41,672
And 90% of the time

666
00:14:41,672 –> 00:14:42,256
it performs

667
00:14:42,256 –> 00:14:44,133
much better on Tik Tok.

668
00:14:44,133 –> 00:14:45,801
There are one or a couple of,

669
00:14:45,801 –> 00:14:46,552
of instances

670
00:14:46,552 –> 00:14:47,887
where a particular video

671
00:14:47,887 –> 00:14:49,138
performs better on Instagram

672
00:14:49,138 –> 00:14:50,264
for whatever reason.

673
00:14:50,264 –> 00:14:51,515
But

674
00:14:51,932 –> 00:14:54,018
yeah, I do find that

675
00:14:54,310 –> 00:14:55,519
the interaction

676
00:14:55,519 –> 00:14:56,520
and as you said,

677
00:14:56,520 –> 00:14:57,229
the kind of rapport

678
00:14:57,229 –> 00:14:57,855
between you and

679
00:14:57,855 –> 00:14:59,899
your followers is a lot more.

680
00:15:00,149 –> 00:15:01,650
And I’ve been very lucky in

681
00:15:01,650 –> 00:15:02,860
that I’ve not had

682
00:15:02,860 –> 00:15:05,154
any negative

683
00:15:05,154 –> 00:15:06,030
comments or anything

684
00:15:06,030 –> 00:15:06,906
like that.

685
00:15:06,906 –> 00:15:07,364
And I think

686
00:15:07,364 –> 00:15:08,866
another big thing as well

687
00:15:08,866 –> 00:15:09,992
is interacting

688
00:15:09,992 –> 00:15:10,743
with the people

689
00:15:10,743 –> 00:15:11,493
that comment on

690
00:15:11,493 –> 00:15:12,494
you are

691
00:15:12,494 –> 00:15:14,121
a comment on your videos

692
00:15:14,121 –> 00:15:16,498
and stuff like that because

693
00:15:16,498 –> 00:15:18,250
you are acknowledging

694
00:15:18,250 –> 00:15:18,918
their comments

695
00:15:18,918 –> 00:15:19,376
I think is

696
00:15:19,376 –> 00:15:20,169
is a great buzz

697
00:15:20,169 –> 00:15:21,921
for them as well.

698
00:15:22,379 –> 00:15:24,632
So consistency and value

699
00:15:24,632 –> 00:15:25,883
and just interacting

700
00:15:25,883 –> 00:15:27,009
with your followers.

701
00:15:27,009 –> 00:15:27,509
Brilliant.

702
00:15:27,509 –> 00:15:28,552
Yeah,

703
00:15:28,677 –> 00:15:29,887
that’s

704
00:15:29,887 –> 00:15:30,763
it in a nutshell.

705
00:15:30,763 –> 00:15:31,263
That’s really,

706
00:15:31,263 –> 00:15:33,182
really good advice. And like

707
00:15:34,266 –> 00:15:36,810
so you know,

708
00:15:36,810 –> 00:15:37,561
for businesses

709
00:15:37,561 –> 00:15:38,020
that are thinking

710
00:15:38,020 –> 00:15:38,729
I’ll put up one

711
00:15:38,729 –> 00:15:40,356
Once a week or something

712
00:15:40,356 –> 00:15:42,483
Like that

713
00:15:42,858 –> 00:15:43,651
would that work

714
00:15:43,651 –> 00:15:44,860
our do need to have just

715
00:15:44,860 –> 00:15:45,986
a bit more volume

716
00:15:45,986 –> 00:15:46,737
in the beginning

717
00:15:46,737 –> 00:15:48,614
and at very least

718
00:15:48,614 –> 00:15:50,491
I think you have to

719
00:15:50,491 –> 00:15:51,408
have more volume

720
00:15:51,408 –> 00:15:52,660
in the beginning

721
00:15:52,660 –> 00:15:55,037
because of what way

722
00:15:55,788 –> 00:15:56,747
Tik Tok works

723
00:15:56,747 –> 00:15:57,373
and filtering

724
00:15:57,373 –> 00:15:58,540
out your content

725
00:15:58,540 –> 00:16:00,876
because although

726
00:16:01,752 –> 00:16:04,421
say I posted a video today

727
00:16:05,506 –> 00:16:06,382
there I might go

728
00:16:06,382 –> 00:16:06,882
look and see

729
00:16:06,882 –> 00:16:07,925
if there’s any notifications

730
00:16:07,925 –> 00:16:08,634
and there’s a video

731
00:16:08,634 –> 00:16:09,510
from two weeks ago

732
00:16:09,510 –> 00:16:10,052
that I posted

733
00:16:10,052 –> 00:16:11,303
that people are liking.

734
00:16:11,303 –> 00:16:13,806
So it’s like

735
00:16:13,806 –> 00:16:14,765
I think

736
00:16:14,765 –> 00:16:15,683
the way Instagram works,

737
00:16:15,683 –> 00:16:16,392
if you post it,

738
00:16:16,392 –> 00:16:16,892
that’s the thing

739
00:16:16,892 –> 00:16:17,559
that they filter

740
00:16:17,559 –> 00:16:18,394
and then it stops.

741
00:16:18,394 –> 00:16:18,769
It doesn’t

742
00:16:18,769 –> 00:16:20,145
get filtered out again.

743
00:16:20,145 –> 00:16:21,230
Whereas Tik Tok

744
00:16:21,230 –> 00:16:22,231
seems to circulate

745
00:16:22,231 –> 00:16:23,482
your content all the time.

746
00:16:23,482 –> 00:16:24,775
So, videos

747
00:16:24,775 –> 00:16:25,985
that I’ve put out weeks ago

748
00:16:25,985 –> 00:16:26,860
might all of a sudden start

749
00:16:26,860 –> 00:16:27,486
getting comments

750
00:16:27,486 –> 00:16:27,903
or likes

751
00:16:27,903 –> 00:16:28,612
or something like that

752
00:16:28,612 –> 00:16:30,614
because it decides, okay,

753
00:16:30,614 –> 00:16:31,657
this is a new person here

754
00:16:31,657 –> 00:16:32,908
that might like this video.

755
00:16:32,908 –> 00:16:33,283
So let’s

756
00:16:33,283 –> 00:16:34,410
show them this video and

757
00:16:34,410 –> 00:16:35,744
they might go into your

758
00:16:36,787 –> 00:16:37,871
account and then start

759
00:16:37,871 –> 00:16:38,288
looking through

760
00:16:38,288 –> 00:16:39,373
all your all your videos

761
00:16:39,373 –> 00:16:40,374
which is kind of a trend

762
00:16:40,374 –> 00:16:42,793
that I see with Tik Tok.

763
00:16:42,793 –> 00:16:43,752
If a person sees

764
00:16:43,752 –> 00:16:44,503
a particular video,

765
00:16:44,503 –> 00:16:45,879
then it gauges

766
00:16:45,879 –> 00:16:46,380
their interests

767
00:16:46,380 –> 00:16:47,423
and then they go to my page

768
00:16:47,423 –> 00:16:48,674
and like,

769
00:16:48,674 –> 00:16:50,384
do a watch party

770
00:16:50,384 –> 00:16:51,760
Of all my content.

771
00:16:51,760 –> 00:16:52,428
No,

772
00:16:52,428 –> 00:16:52,761
but I

773
00:16:52,761 –> 00:16:55,681
definitely think volume, but

774
00:16:56,557 –> 00:16:57,266
not volume

775
00:16:57,266 –> 00:16:58,767
for the sake of volume.

776
00:16:58,767 –> 00:17:00,644
If that makes sense. Yes.

777
00:17:00,644 –> 00:17:02,229
And it doesn’t necessarily

778
00:17:02,229 –> 00:17:04,356
have to be like

779
00:17:04,356 –> 00:17:06,233
the videos that I do.

780
00:17:06,233 –> 00:17:07,026
As you said,

781
00:17:07,026 –> 00:17:07,985
I’d like to think

782
00:17:07,985 –> 00:17:08,485
that they are

783
00:17:08,485 –> 00:17:09,903
very high quality,

784
00:17:09,903 –> 00:17:11,739
but that’s kind of twofold

785
00:17:11,739 –> 00:17:13,741
for me because of

786
00:17:13,741 –> 00:17:14,742
what my business does.

787
00:17:14,742 –> 00:17:15,784
I am a videographer,

788
00:17:15,784 –> 00:17:17,745
so I have in

789
00:17:17,745 –> 00:17:18,912
the back of my head,

790
00:17:18,912 –> 00:17:19,413
if I’m going to

791
00:17:19,413 –> 00:17:20,914
make my own videos,

792
00:17:20,914 –> 00:17:22,291
they need to be high quality

793
00:17:22,291 –> 00:17:22,750
because it’s

794
00:17:22,750 –> 00:17:24,251
not only inspiring,

795
00:17:24,251 –> 00:17:26,378
educating and

796
00:17:26,879 –> 00:17:28,297
entertaining it’s

797
00:17:28,297 –> 00:17:30,257
also showing the viewer,

798
00:17:30,257 –> 00:17:31,425
oh, that video

799
00:17:31,425 –> 00:17:32,134
looks really good.

800
00:17:32,134 –> 00:17:33,510
She obviously does know what

801
00:17:33,510 –> 00:17:33,927
she’s doing.

802
00:17:33,927 –> 00:17:34,428
She knows how

803
00:17:34,428 –> 00:17:35,304
to light a scene

804
00:17:36,513 –> 00:17:37,264
and stuff like that.

805
00:17:37,264 –> 00:17:39,683
So I wouldn’t say

806
00:17:39,683 –> 00:17:41,435
quantity for the sake of it,

807
00:17:41,435 –> 00:17:42,311
and I don’t think

808
00:17:42,311 –> 00:17:45,355
it needs to be 4K quality,

809
00:17:45,731 –> 00:17:46,732
but I do think there needs

810
00:17:46,732 –> 00:17:46,982
to be

811
00:17:46,982 –> 00:17:47,357
a little bit of

812
00:17:47,357 –> 00:17:48,150
thought behind it

813
00:17:48,150 –> 00:17:48,525
instead of

814
00:17:48,525 –> 00:17:50,611
just throwing up stuff

815
00:17:50,611 –> 00:17:51,236
for the sake.

816
00:17:51,236 –> 00:17:52,988
And I suppose

817
00:17:52,988 –> 00:17:54,364
because, you know, like

818
00:17:54,364 –> 00:17:54,656
you do

819
00:17:54,656 –> 00:17:55,532
see all the trends like,

820
00:17:55,532 –> 00:17:56,492
you know, there’s even

821
00:17:56,492 –> 00:17:58,035
even at

822
00:17:58,035 –> 00:17:58,494
the count

823
00:17:58,494 –> 00:17:59,119
can follow that,

824
00:17:59,119 –> 00:18:00,496
tell you what the trends are.

825
00:18:00,496 –> 00:18:00,913
You know,

826
00:18:00,913 –> 00:18:01,997
this lip syncs work

827
00:18:01,997 –> 00:18:03,749
and our distance is working.

828
00:18:03,749 –> 00:18:04,416
Like

829
00:18:04,875 –> 00:18:06,001
is that an avenue

830
00:18:06,001 –> 00:18:07,878
in for some businesses just,

831
00:18:07,878 –> 00:18:10,672
to get the feel first?

832
00:18:10,672 –> 00:18:11,298
I think so

833
00:18:11,298 –> 00:18:12,007
that’s kind of,

834
00:18:12,007 –> 00:18:13,509
that’s kind of how I started.

835
00:18:13,509 –> 00:18:15,636
Like I didn’t do any dances,

836
00:18:15,636 –> 00:18:17,137
but I did do a few lip syncs

837
00:18:17,137 –> 00:18:18,889
because I was able to I would

838
00:18:18,889 –> 00:18:19,681
hurt, would have heard

839
00:18:19,681 –> 00:18:20,015
some lip

840
00:18:20,015 –> 00:18:20,933
syncs and gone,

841
00:18:20,933 –> 00:18:21,391
okay,

842
00:18:21,391 –> 00:18:23,519
I can put this to my niche.

843
00:18:23,936 –> 00:18:24,812
Like there’s

844
00:18:24,812 –> 00:18:26,105
a trend going around

845
00:18:26,105 –> 00:18:26,730
although it did

846
00:18:26,730 –> 00:18:27,773
better on Instagram

847
00:18:27,773 –> 00:18:28,982
Weirdly enough

848
00:18:28,982 –> 00:18:29,399
there’s a trend

849
00:18:29,399 –> 00:18:30,609
going around on Tik Tok

850
00:18:30,609 –> 00:18:31,235
at the moment.

851
00:18:31,235 –> 00:18:31,527
I don’t know

852
00:18:31,527 –> 00:18:32,236
if you’ve heard us.

853
00:18:32,236 –> 00:18:33,612
It’s this little boy

854
00:18:33,612 –> 00:18:34,363
who’s been interviewed

855
00:18:34,363 –> 00:18:36,740
about corn on the cob

856
00:18:36,740 –> 00:18:37,157
no, I haven’t.

857
00:18:38,784 –> 00:18:40,369
It’s the most are

858
00:18:40,494 –> 00:18:40,869
you get

859
00:18:40,869 –> 00:18:41,745
such entertainment

860
00:18:41,745 –> 00:18:42,746
out of the things that

861
00:18:42,746 –> 00:18:44,373
begin to trend.

862
00:18:44,373 –> 00:18:45,666
But it’s this boy

863
00:18:45,666 –> 00:18:46,375
this little boy

864
00:18:46,375 –> 00:18:47,501
who’s been interviewed

865
00:18:47,501 –> 00:18:48,377
and probably

866
00:18:48,377 –> 00:18:49,545
local news or something

867
00:18:49,545 –> 00:18:50,003
and they’re at

868
00:18:50,003 –> 00:18:50,879
some sort of fair

869
00:18:50,879 –> 00:18:51,421
and he’s eaten

870
00:18:51,421 –> 00:18:52,131
corn on the cob

871
00:18:52,131 –> 00:18:53,298
and he’s like the first time

872
00:18:53,298 –> 00:18:53,882
he’s ever had

873
00:18:53,882 –> 00:18:54,508
and he thinks it’s

874
00:18:54,508 –> 00:18:55,676
the best thing in the world.

875
00:18:55,676 –> 00:18:57,386
And then another Tik Toker

876
00:18:57,386 –> 00:18:58,804
taking the

877
00:18:58,804 –> 00:19:00,639
like samples of audio

878
00:19:00,639 –> 00:19:01,515
of the things that he said

879
00:19:01,515 –> 00:19:02,266
in the interview.

880
00:19:02,266 –> 00:19:04,309
He turned it into a song.

881
00:19:04,309 –> 00:19:05,018
So it’s

882
00:19:05,018 –> 00:19:06,395
all over Tik Tok

883
00:19:06,395 –> 00:19:06,937
and it’s the most

884
00:19:06,937 –> 00:19:09,273
random thing, boss.

885
00:19:09,273 –> 00:19:10,232
I was able to

886
00:19:10,232 –> 00:19:11,900
tweak it and not tweak it,

887
00:19:11,900 –> 00:19:13,110
but I was able to look at it

888
00:19:13,110 –> 00:19:14,611
and go, okay,

889
00:19:14,611 –> 00:19:16,530
I can put this,

890
00:19:16,530 –> 00:19:18,532
ah, gear this to my niche.

891
00:19:18,532 –> 00:19:19,616
And because he says,

892
00:19:19,616 –> 00:19:21,118
I love corn, so I,

893
00:19:21,118 –> 00:19:21,994
I love Sony

894
00:19:21,994 –> 00:19:22,995
like Sony cameras

895
00:19:22,995 –> 00:19:23,912
because that’s.

896
00:19:23,912 –> 00:19:25,873
Yeah, that’s what I film with

897
00:19:25,873 –> 00:19:26,290
here as well

898
00:19:28,625 –> 00:19:30,502
and, stuff like that.

899
00:19:30,502 –> 00:19:33,630
So I think it is an avenue in

900
00:19:33,630 –> 00:19:36,508
that is a relatively simple

901
00:19:36,508 –> 00:19:37,509
like those

902
00:19:37,509 –> 00:19:38,510
the lip-sync videos

903
00:19:38,510 –> 00:19:38,886
that I do

904
00:19:38,886 –> 00:19:39,636
and stuff like that

905
00:19:39,636 –> 00:19:40,804
and that I

906
00:19:40,804 –> 00:19:42,806
focus towards my niche.

907
00:19:42,806 –> 00:19:45,392
They are quite quick to do

908
00:19:45,392 –> 00:19:46,894
and I have my lighting

909
00:19:46,894 –> 00:19:47,519
set up and stuff

910
00:19:47,519 –> 00:19:48,270
in the background

911
00:19:48,270 –> 00:19:49,229
and I have such a way

912
00:19:49,229 –> 00:19:49,980
now I can do them

913
00:19:49,980 –> 00:19:51,982
quite quickly if I want to.

914
00:19:51,982 –> 00:19:52,983
And I know a lot of people

915
00:19:52,983 –> 00:19:54,234
film stuff on their phone,

916
00:19:54,234 –> 00:19:56,111
but I go the extra mile

917
00:19:56,111 –> 00:19:56,612
and I film

918
00:19:56,612 –> 00:19:57,029
that on one

919
00:19:57,029 –> 00:19:58,363
of my bigger cameras

920
00:19:58,363 –> 00:19:59,531
because as I said, for me,

921
00:19:59,531 –> 00:20:00,407
I want to show

922
00:20:00,407 –> 00:20:01,533
the quality of my work

923
00:20:01,533 –> 00:20:02,910
as well as entertaining,

924
00:20:02,910 –> 00:20:04,620
educating and inspiring

925
00:20:04,620 –> 00:20:05,621
and stuff like that.

926
00:20:05,621 –> 00:20:08,165
And so yes, I do think

927
00:20:08,373 –> 00:20:09,917
and jumping

928
00:20:09,917 –> 00:20:11,501
on some of the trends,

929
00:20:11,501 –> 00:20:12,294
not for the sake of

930
00:20:12,294 –> 00:20:12,920
jumping on them,

931
00:20:12,920 –> 00:20:14,129
but picking and choosing

932
00:20:14,129 –> 00:20:15,130
the ones that work for you

933
00:20:15,130 –> 00:20:16,506
and work for your business.

934
00:20:16,506 –> 00:20:16,924
Yeah,

935
00:20:16,924 –> 00:20:18,759
I think is a way into it.

936
00:20:18,759 –> 00:20:20,177
And then starting going,

937
00:20:20,177 –> 00:20:21,053
Okay, maybe

938
00:20:21,053 –> 00:20:23,138
I can show some BTS,

939
00:20:23,138 –> 00:20:26,266
maybe I can show the,

940
00:20:26,642 –> 00:20:27,059
the ins

941
00:20:27,059 –> 00:20:28,060
and outs of my business

942
00:20:28,060 –> 00:20:29,311
and what I do,

943
00:20:29,311 –> 00:20:31,730
and maybe I can teach people.

944
00:20:31,897 –> 00:20:33,148
Like if you want to go

945
00:20:33,148 –> 00:20:33,649
and do this,

946
00:20:33,649 –> 00:20:34,650
this is what you need to do

947
00:20:34,650 –> 00:20:36,902
or inspire them.

948
00:20:36,902 –> 00:20:38,278
I didn’t have a

949
00:20:38,278 –> 00:20:39,363
I don’t have a degree

950
00:20:39,363 –> 00:20:40,364
in videography.

951
00:20:40,364 –> 00:20:40,864
I learnt it

952
00:20:40,864 –> 00:20:41,490
all on the

953
00:20:41,490 –> 00:20:42,616
University of YouTube.

954
00:20:42,616 –> 00:20:44,284
I say. Yeah,

955
00:20:44,284 –> 00:20:45,494
same here from here.

956
00:20:45,494 –> 00:20:47,788
So it’s just showing people

957
00:20:48,789 –> 00:20:50,791
you, you can start something

958
00:20:50,874 –> 00:20:52,000
no matter your background

959
00:20:52,000 –> 00:20:52,501
and stuff like that.

960
00:20:52,501 –> 00:20:52,918
So

961
00:20:53,752 –> 00:20:56,296
I was kind of a long winded

962
00:20:56,296 –> 00:20:57,631
and I digress a little bit,

963
00:20:57,631 –> 00:20:59,883
but hopefully I question.

964
00:20:59,883 –> 00:21:00,634
that’s gold

965
00:21:00,634 –> 00:21:01,551
because like

966
00:21:01,551 –> 00:21:03,387
many people don’t know about,

967
00:21:03,387 –> 00:21:05,055
you know, what, how it works

968
00:21:05,055 –> 00:21:06,056
and that is that. Yeah.

969
00:21:06,056 –> 00:21:07,266
And,

970
00:21:07,266 –> 00:21:08,141
hopefully our listeners

971
00:21:08,141 –> 00:21:08,892
will get great

972
00:21:08,892 –> 00:21:09,935
value from that.

973
00:21:09,935 –> 00:21:11,061
And I just,

974
00:21:11,061 –> 00:21:11,645
just before

975
00:21:11,645 –> 00:21:12,771
We go. I’ve got one

976
00:21:12,771 –> 00:21:13,355
final question

977
00:21:13,355 –> 00:21:14,481
for our last few questions.

978
00:21:14,481 –> 00:21:15,482
So let’s do more

979
00:21:15,482 –> 00:21:17,609
and but yeah, like this

980
00:21:17,609 –> 00:21:18,777
the pool guy over

981
00:21:18,777 –> 00:21:19,861
in the southeast of England.

982
00:21:19,861 –> 00:21:20,737
Yes.

983
00:21:20,988 –> 00:21:22,739
So you play with Holler

984
00:21:22,739 –> 00:21:23,782
at your boy for the pool

985
00:21:23,782 –> 00:21:24,366
where I

986
00:21:24,658 –> 00:21:25,993
Bet, holler at your boy

987
00:21:25,993 –> 00:21:28,120
for the pool work is.

988
00:21:28,120 –> 00:21:29,871
Yes. Anything amazing.

989
00:21:29,871 –> 00:21:31,039
I’ve watched a lot of stuff

990
00:21:31,039 –> 00:21:32,165
like these Kane pools

991
00:21:32,165 –> 00:21:33,875
he just talks about is yeah.

992
00:21:33,875 –> 00:21:35,544
Crazy views right.

993
00:21:35,544 –> 00:21:36,795
So I

994
00:21:36,795 –> 00:21:37,921
see people love before

995
00:21:37,921 –> 00:21:38,797
and afters.

996
00:21:38,797 –> 00:21:41,425
Yeah we love to see extreme

997
00:21:42,301 –> 00:21:43,885
extreme changes.

998
00:21:43,885 –> 00:21:44,177
Yeah.

999
00:21:44,177 –> 00:21:46,305
Like I kind of do that with

1000
00:21:46,305 –> 00:21:47,889
so I do kind of,

1001
00:21:47,889 –> 00:21:49,766
um, colour grading.

1002
00:21:49,766 –> 00:21:50,892
So kind of

1003
00:21:50,892 –> 00:21:51,768
getting behind the scenes,

1004
00:21:51,768 –> 00:21:53,145
I suppose like I would have

1005
00:21:53,145 –> 00:21:54,604
where it’s raw profile

1006
00:21:54,604 –> 00:21:55,230
and for people

1007
00:21:55,230 –> 00:21:56,356
that don’t know

1008
00:21:56,356 –> 00:21:57,774
when you shoot in raw,

1009
00:21:57,774 –> 00:21:59,901
your video looks very,

1010
00:21:59,901 –> 00:22:01,153
very desaturated,

1011
00:22:01,153 –> 00:22:02,529
almost black and white.

1012
00:22:02,529 –> 00:22:04,114
It’s so desaturated such

1013
00:22:04,114 –> 00:22:06,158
and then showing the

1014
00:22:06,158 –> 00:22:07,617
the contrast of

1015
00:22:07,617 –> 00:22:08,618
when you colour greatest

1016
00:22:08,618 –> 00:22:09,244
compared to

1017
00:22:09,244 –> 00:22:10,162
that is always

1018
00:22:10,162 –> 00:22:11,496
people love that.

1019
00:22:11,496 –> 00:22:12,039
And so it’s

1020
00:22:12,039 –> 00:22:12,622
kind of like that.

1021
00:22:12,622 –> 00:22:15,500
People love to see dramatic

1022
00:22:15,876 –> 00:22:17,627
like evolutions and stuff

1023
00:22:17,627 –> 00:22:17,919
like that

1024
00:22:17,919 –> 00:22:18,503
for whatever

1025
00:22:18,503 –> 00:22:19,254
reason we find it

1026
00:22:19,254 –> 00:22:20,297
fascinating.

1027
00:22:20,297 –> 00:22:22,132
Yeah, absolutely. I can also.

1028
00:22:22,132 –> 00:22:23,133
So like

1029
00:22:23,300 –> 00:22:24,259
I think the key to

1030
00:22:24,259 –> 00:22:26,136
that is just for businesses

1031
00:22:26,136 –> 00:22:27,929
thinking all my business

1032
00:22:27,929 –> 00:22:28,513
I could never

1033
00:22:28,513 –> 00:22:29,264
but like

1034
00:22:29,264 –> 00:22:30,015
just have a look

1035
00:22:30,015 –> 00:22:30,640
and see

1036
00:22:30,640 –> 00:22:32,392
what other businesses like

1037
00:22:32,392 –> 00:22:33,143
yours are doing.

1038
00:22:33,143 –> 00:22:33,393
Tik Tok

1039
00:22:33,393 –> 00:22:34,394
talk to get ideas

1040
00:22:34,394 –> 00:22:36,396
is probably another…

1041
00:22:36,396 –> 00:22:36,980
no matter

1042
00:22:36,980 –> 00:22:37,981
no matter what your

1043
00:22:37,981 –> 00:22:39,232
I feel, no matter what

1044
00:22:39,232 –> 00:22:41,276
your business is,

1045
00:22:41,276 –> 00:22:43,028
what your niche is

1046
00:22:43,028 –> 00:22:44,738
there is always going to be

1047
00:22:44,738 –> 00:22:46,740
an area of content

1048
00:22:46,740 –> 00:22:48,116
that you can create for that.

1049
00:22:49,242 –> 00:22:50,994
It’s just about

1050
00:22:50,994 –> 00:22:51,620
synergy and

1051
00:22:51,620 –> 00:22:52,537
having to think about it

1052
00:22:52,537 –> 00:22:53,497
as you said, following

1053
00:22:53,497 –> 00:22:53,914
other people

1054
00:22:53,914 –> 00:22:55,874
that are in similar areas.

1055
00:22:55,874 –> 00:22:56,124
Yeah,

1056
00:22:57,000 –> 00:22:58,251
and,

1057
00:22:58,251 –> 00:22:59,419
learning from them a bit,

1058
00:22:59,419 –> 00:23:00,128
which what I do,

1059
00:23:00,128 –> 00:23:00,754
I totally look

1060
00:23:00,754 –> 00:23:02,506
at other videographers and

1061
00:23:02,506 –> 00:23:03,882
reels that they’ve created

1062
00:23:03,882 –> 00:23:04,299
and stuff

1063
00:23:04,299 –> 00:23:04,758
like that

1064
00:23:04,758 –> 00:23:05,884
and get inspired

1065
00:23:05,884 –> 00:23:08,011
by them and stuff. So, um.

1066
00:23:08,553 –> 00:23:09,554
Yeah, yeah.

1067
00:23:09,554 –> 00:23:10,680
Very good, very good.

1068
00:23:10,680 –> 00:23:13,642
Now I’m just as wild.

1069
00:23:13,892 –> 00:23:15,018
I added on question

1070
00:23:15,018 –> 00:23:17,229
there is so how much time?

1071
00:23:17,521 –> 00:23:19,147
So I split this

1072
00:23:19,147 –> 00:23:19,481
do you

1073
00:23:19,481 –> 00:23:21,608
spend on creating content

1074
00:23:22,234 –> 00:23:22,984
in a week?

1075
00:23:22,984 –> 00:23:23,860
I’m glad you said

1076
00:23:23,860 –> 00:23:24,486
creating

1077
00:23:24,486 –> 00:23:25,153
instead of just

1078
00:23:25,153 –> 00:23:27,656
scrolling aimlessly.

1079
00:23:27,656 –> 00:23:28,865
How much time?

1080
00:23:28,865 –> 00:23:29,282
I mean,

1081
00:23:29,282 –> 00:23:30,784
how long is a piece of string

1082
00:23:30,784 –> 00:23:31,368
kind of it

1083
00:23:31,368 –> 00:23:34,246
kind of depends on my,

1084
00:23:34,246 –> 00:23:36,164
on my week and obviously

1085
00:23:36,164 –> 00:23:38,291
my priority is my client work

1086
00:23:38,291 –> 00:23:38,750
and my

1087
00:23:38,750 –> 00:23:40,127
on my current projects.

1088
00:23:41,169 –> 00:23:42,379
But I obviously do want

1089
00:23:42,379 –> 00:23:43,255
to still be

1090
00:23:43,255 –> 00:23:45,382
relatively consistent

1091
00:23:45,382 –> 00:23:46,007
on Tik Tok

1092
00:23:46,007 –> 00:23:47,384
and stuff like that.

1093
00:23:48,009 –> 00:23:49,886
But I would say I would

1094
00:23:49,886 –> 00:23:51,012
definitely a day

1095
00:23:51,012 –> 00:23:52,639
like 8 hours or more,

1096
00:23:52,639 –> 00:23:53,765
8 and a half,

1097
00:23:53,765 –> 00:23:56,017
like 8 hour or 16 hours

1098
00:23:56,017 –> 00:23:57,394
a day and a half.

1099
00:23:57,394 –> 00:23:57,811
And that’s

1100
00:23:57,811 –> 00:24:00,021
just trying to be

1101
00:24:00,021 –> 00:24:01,231
a fairly efficient

1102
00:24:01,231 –> 00:24:01,857
with my time.

1103
00:24:01,857 –> 00:24:03,483
Like if I were a full

1104
00:24:03,483 –> 00:24:04,526
just content

1105
00:24:04,526 –> 00:24:05,610
creator and social media

1106
00:24:05,610 –> 00:24:07,487
was my business,

1107
00:24:07,487 –> 00:24:08,989
instead of I’m

1108
00:24:08,989 –> 00:24:09,906
using social media

1109
00:24:09,906 –> 00:24:10,907
to bring in business

1110
00:24:10,907 –> 00:24:11,992
to do client work

1111
00:24:11,992 –> 00:24:12,534
and do bigger

1112
00:24:12,534 –> 00:24:13,410
projects and stuff.

1113
00:24:13,410 –> 00:24:15,912
So that’s my goal

1114
00:24:16,413 –> 00:24:18,039
as I create content for

1115
00:24:18,039 –> 00:24:18,748
my social media

1116
00:24:18,748 –> 00:24:19,666
is rather than

1117
00:24:19,666 –> 00:24:20,542
social media

1118
00:24:20,542 –> 00:24:21,543
and content creation

1119
00:24:21,543 –> 00:24:22,669
is my business, that

1120
00:24:22,669 –> 00:24:23,420
that makes sense.

1121
00:24:23,420 –> 00:24:24,629
Yeah, absolutely.

1122
00:24:24,629 –> 00:24:27,132
So I try not to

1123
00:24:27,132 –> 00:24:29,134
put a huge amount of hours

1124
00:24:29,134 –> 00:24:29,426
into it

1125
00:24:29,426 –> 00:24:29,759
because I

1126
00:24:29,759 –> 00:24:31,136
don’t want to take away

1127
00:24:31,136 –> 00:24:32,762
from the time that I need

1128
00:24:32,762 –> 00:24:33,638
to do project work

1129
00:24:33,638 –> 00:24:34,264
and stuff like that.

1130
00:24:34,264 –> 00:24:35,307
But I do see the benefit.

1131
00:24:35,307 –> 00:24:36,016
And so it’s trying

1132
00:24:36,016 –> 00:24:37,434
to find that balance as best

1133
00:24:37,434 –> 00:24:38,185
I can.

1134
00:24:38,185 –> 00:24:39,686
And I can kind of vary like

1135
00:24:40,729 –> 00:24:42,731
I do these videos call them

1136
00:24:43,648 –> 00:24:44,774
a video series that I started

1137
00:24:44,774 –> 00:24:45,484
called Recreate

1138
00:24:45,484 –> 00:24:46,526
a Scene With Me

1139
00:24:46,526 –> 00:24:49,279
where I take a scene

1140
00:24:49,279 –> 00:24:50,405
from either a video

1141
00:24:50,405 –> 00:24:51,990
I’ve seen on another video

1142
00:24:51,990 –> 00:24:52,866
I’ve seen from a creator

1143
00:24:52,866 –> 00:24:53,617
on social media,

1144
00:24:53,617 –> 00:24:55,160
a movie scene, a scene

1145
00:24:55,160 –> 00:24:56,620
from a TV show,

1146
00:24:56,620 –> 00:24:58,788
and I break it down

1147
00:24:58,788 –> 00:24:59,372
in terms

1148
00:24:59,372 –> 00:25:00,248
of the composition

1149
00:25:00,248 –> 00:25:00,999
of the shot.

1150
00:25:00,999 –> 00:25:01,666
And then I break

1151
00:25:01,666 –> 00:25:02,626
down the lighting

1152
00:25:02,626 –> 00:25:04,127
and then I go, Okay,

1153
00:25:04,127 –> 00:25:05,253
I’m going to try and

1154
00:25:05,253 –> 00:25:06,546
recreate this as best

1155
00:25:06,546 –> 00:25:07,005
I can

1156
00:25:07,005 –> 00:25:08,632
with the gear that I have,

1157
00:25:08,632 –> 00:25:08,798
and I’m

1158
00:25:08,798 –> 00:25:09,883
going to bring you along

1159
00:25:09,883 –> 00:25:11,134
for the ride, essentially,

1160
00:25:11,134 –> 00:25:12,511
and then show you the results

1161
00:25:12,511 –> 00:25:13,428
and show you

1162
00:25:13,428 –> 00:25:14,012
if you just

1163
00:25:14,012 –> 00:25:14,888
break something down

1164
00:25:14,888 –> 00:25:16,264
into smaller parts,

1165
00:25:16,264 –> 00:25:16,890
it can be

1166
00:25:16,890 –> 00:25:18,642
a lot more consumable.

1167
00:25:18,642 –> 00:25:19,643
And you can understand it a

1168
00:25:19,643 –> 00:25:21,186
lot better and stuff. And

1169
00:25:22,187 –> 00:25:23,230
so in

1170
00:25:23,230 –> 00:25:23,772
in that

1171
00:25:23,772 –> 00:25:24,898
example of my Recreate

1172
00:25:24,898 –> 00:25:25,732
a Scene series

1173
00:25:25,732 –> 00:25:26,608
that could take

1174
00:25:26,608 –> 00:25:27,526
maybe two days

1175
00:25:27,526 –> 00:25:28,026
to do

1176
00:25:28,026 –> 00:25:29,277
because of the filming

1177
00:25:29,277 –> 00:25:30,237
involved

1178
00:25:30,237 –> 00:25:31,279
and figuring out

1179
00:25:31,279 –> 00:25:31,905
the lighting,

1180
00:25:31,905 –> 00:25:32,739
I write a script

1181
00:25:32,739 –> 00:25:34,991
for that particular one

1182
00:25:35,617 –> 00:25:36,785
and then the editing involved

1183
00:25:36,785 –> 00:25:37,118
in that

1184
00:25:37,118 –> 00:25:38,286
because I show

1185
00:25:38,286 –> 00:25:39,913
screen the screen recordings

1186
00:25:39,913 –> 00:25:40,664
of me drawing

1187
00:25:40,664 –> 00:25:42,290
on the scene to,

1188
00:25:42,290 –> 00:25:43,250
to show the different

1189
00:25:43,250 –> 00:25:43,875
lighting stuff

1190
00:25:43,875 –> 00:25:44,876
that so that particular

1191
00:25:44,876 –> 00:25:46,127
kind of video

1192
00:25:46,127 –> 00:25:48,129
can, can take much longer

1193
00:25:48,129 –> 00:25:49,548
than to say the lip-sync

1194
00:25:49,548 –> 00:25:50,507
videos and stuff.

1195
00:25:50,507 –> 00:25:51,424
So the lip

1196
00:25:51,424 –> 00:25:52,300
sync videos are handy

1197
00:25:52,300 –> 00:25:53,134
to do every so often

1198
00:25:53,134 –> 00:25:53,510
because they’re

1199
00:25:53,510 –> 00:25:55,387
nice and quick. Yeah.

1200
00:25:55,387 –> 00:25:57,764
And another thing with

1201
00:25:57,764 –> 00:25:59,307
with Tik Tok and stuff

1202
00:25:59,307 –> 00:26:00,267
like that

1203
00:26:01,142 –> 00:26:03,770
is you can reuse contents

1204
00:26:03,770 –> 00:26:05,730
so much like there

1205
00:26:05,730 –> 00:26:07,983
I have a video that I took

1206
00:26:07,983 –> 00:26:09,526
are video clips that I

1207
00:26:09,526 –> 00:26:10,485
took of my friend

1208
00:26:11,653 –> 00:26:12,737
and when I went to visit

1209
00:26:12,737 –> 00:26:13,405
her in Barbados

1210
00:26:13,405 –> 00:26:14,114
and I

1211
00:26:14,114 –> 00:26:15,532
took a load of underwater

1212
00:26:15,532 –> 00:26:16,032
kind of stuff,

1213
00:26:16,032 –> 00:26:17,742
our water sort of scenes

1214
00:26:17,742 –> 00:26:19,411
and I have used that to do

1215
00:26:19,411 –> 00:26:19,995
like just

1216
00:26:19,995 –> 00:26:21,162
thinking of different ways

1217
00:26:21,162 –> 00:26:22,914
that I can use

1218
00:26:23,373 –> 00:26:23,790
putting it

1219
00:26:23,790 –> 00:26:24,791
into a bit of a montage

1220
00:26:24,791 –> 00:26:25,875
showing the original video,

1221
00:26:25,875 –> 00:26:27,043
showing the edit of

1222
00:26:27,043 –> 00:26:27,794
the original video,

1223
00:26:27,794 –> 00:26:29,254
the sound design to it,

1224
00:26:29,254 –> 00:26:30,255
the colour great to it.

1225
00:26:30,255 –> 00:26:32,132
Like you can really

1226
00:26:32,132 –> 00:26:33,174
break up

1227
00:26:33,174 –> 00:26:35,135
your content and disperse

1228
00:26:35,135 –> 00:26:36,511
in so many different ways

1229
00:26:36,511 –> 00:26:37,137
and even if

1230
00:26:37,137 –> 00:26:38,263
I was to post the very same

1231
00:26:38,263 –> 00:26:40,265
video again now months later

1232
00:26:40,890 –> 00:26:42,892
and it would still get like

1233
00:26:43,268 –> 00:26:44,394
hopefully a few

1234
00:26:44,394 –> 00:26:45,061
thousand views

1235
00:26:45,061 –> 00:26:45,645
and stuff like that

1236
00:26:45,645 –> 00:26:47,856
because it will be circulated

1237
00:26:47,856 –> 00:26:48,607
to different people

1238
00:26:48,607 –> 00:26:49,524
and stuff like that.

1239
00:26:49,524 –> 00:26:51,860
So. Yeah, no, I like it.

1240
00:26:52,360 –> 00:26:52,986
As I said,

1241
00:26:53,903 –> 00:26:54,362
it kind of

1242
00:26:54,362 –> 00:26:55,238
depends on the time

1243
00:26:55,238 –> 00:26:56,114
that I

1244
00:26:56,114 –> 00:26:56,990
I work on the projects,

1245
00:26:56,990 –> 00:26:58,533
but it does take time.

1246
00:26:58,533 –> 00:26:59,117
Yeah, absolutely.

1247
00:26:59,117 –> 00:27:00,118
And like as well

1248
00:27:00,118 –> 00:27:01,995
I suppose, like it’s,

1249
00:27:01,995 –> 00:27:02,871
it’s always good to think,

1250
00:27:02,871 –> 00:27:03,121
okay,

1251
00:27:03,121 –> 00:27:03,997
I want to make a long time,

1252
00:27:03,997 –> 00:27:04,539
but then could

1253
00:27:04,539 –> 00:27:05,498
I make five short things

1254
00:27:05,498 –> 00:27:06,666
out of that no.

1255
00:27:06,666 –> 00:27:09,127
And do that work, you know,

1256
00:27:09,127 –> 00:27:09,753
because people are looking

1257
00:27:09,753 –> 00:27:11,171
for Bite-Sized

1258
00:27:11,171 –> 00:27:12,172
chunks as well.

1259
00:27:12,172 –> 00:27:14,633
You know, a lot of the time

1260
00:27:14,633 –> 00:27:15,759
that that is

1261
00:27:15,759 –> 00:27:16,926
yeah, that was fantastic.

1262
00:27:16,926 –> 00:27:17,761
Deep dive

1263
00:27:17,761 –> 00:27:19,763
into your Tik Tok experience.

1264
00:27:19,763 –> 00:27:22,265
And I have three questions

1265
00:27:22,265 –> 00:27:23,516
that I always ask

1266
00:27:23,516 –> 00:27:24,392
at the end of this

1267
00:27:24,392 –> 00:27:26,269
new format marketing help.

1268
00:27:26,269 –> 00:27:29,856
And so the first question is

1269
00:27:30,273 –> 00:27:33,026
What… and I probably know

1270
00:27:33,026 –> 00:27:33,610
what the answer is,

1271
00:27:33,610 –> 00:27:35,278
but I was one

1272
00:27:35,278 –> 00:27:36,488
marketing technique.

1273
00:27:36,488 –> 00:27:36,863
Have you

1274
00:27:36,863 –> 00:27:38,531
used in the last year

1275
00:27:38,531 –> 00:27:39,991
or so that has been

1276
00:27:39,991 –> 00:27:41,409
particularly effective

1277
00:27:42,661 –> 00:27:43,411
Tik Tok

1278
00:27:44,496 –> 00:27:44,746
Yeah.

1279
00:27:44,746 –> 00:27:47,415
So will be Tik Tok for me.

1280
00:27:47,499 –> 00:27:49,292
I do do YouTube a little bit,

1281
00:27:49,292 –> 00:27:50,627
but that’s not

1282
00:27:50,627 –> 00:27:51,169
it’s kind of fallen

1283
00:27:51,169 –> 00:27:52,253
by the wayside a little bit,

1284
00:27:52,253 –> 00:27:54,005
but definitely Tik Tok.

1285
00:27:54,005 –> 00:27:55,757
Um, Instagram

1286
00:27:55,757 –> 00:27:56,132
Tik Tok

1287
00:27:56,132 –> 00:27:56,633
are my main

1288
00:27:56,633 –> 00:27:57,258
social media

1289
00:27:57,258 –> 00:27:58,760
I’m not really

1290
00:27:58,760 –> 00:28:00,387
on Facebook.

1291
00:28:00,804 –> 00:28:01,638
I don’t,

1292
00:28:01,638 –> 00:28:02,263
I don’t

1293
00:28:02,514 –> 00:28:03,139
fully understand

1294
00:28:03,139 –> 00:28:04,307
Facebook anymore.

1295
00:28:04,307 –> 00:28:05,141
But definitely

1296
00:28:05,141 –> 00:28:06,393
it has to be Tik Tok.

1297
00:28:06,393 –> 00:28:08,144
Um, and

1298
00:28:08,144 –> 00:28:09,646
I’ve been very fortunate

1299
00:28:09,646 –> 00:28:10,980
that I have garnered

1300
00:28:10,980 –> 00:28:12,148
the following that I have

1301
00:28:12,148 –> 00:28:14,275
in the last few months.

1302
00:28:14,275 –> 00:28:15,735
And seen the benefits of that

1303
00:28:15,735 –> 00:28:17,987
not only,

1304
00:28:17,987 –> 00:28:20,156
the build up, the build,

1305
00:28:21,491 –> 00:28:22,659
the increased networking

1306
00:28:22,659 –> 00:28:23,284
and stuff off

1307
00:28:23,284 –> 00:28:24,160
of other creators

1308
00:28:24,160 –> 00:28:25,370
and also potential clients.

1309
00:28:25,370 –> 00:28:26,871
Something I didn’t mention is

1310
00:28:26,871 –> 00:28:29,040
I’ve also had

1311
00:28:30,500 –> 00:28:32,043
companies, well known

1312
00:28:32,043 –> 00:28:33,920
camera companies contact me

1313
00:28:33,920 –> 00:28:35,171
and have sent me stuff

1314
00:28:35,171 –> 00:28:37,298
for free,

1315
00:28:37,298 –> 00:28:38,299
which is crazy.

1316
00:28:38,299 –> 00:28:39,008
I never

1317
00:28:39,008 –> 00:28:40,135
thought I’d be a creator

1318
00:28:40,135 –> 00:28:41,010
that people would,

1319
00:28:41,010 –> 00:28:42,637
would send stuff for free.

1320
00:28:42,637 –> 00:28:44,514
But a very big

1321
00:28:45,515 –> 00:28:46,266
I’m well-known

1322
00:28:46,266 –> 00:28:47,267
company in our industry

1323
00:28:47,267 –> 00:28:49,144
would be Aperture

1324
00:28:49,144 –> 00:28:50,812
and I’ve connected

1325
00:28:50,812 –> 00:28:51,354
with them and,

1326
00:28:51,354 –> 00:28:52,147
and they have sent me

1327
00:28:52,147 –> 00:28:52,731
quite a number of

1328
00:28:52,731 –> 00:28:53,356
things as well.

1329
00:28:53,356 –> 00:28:54,858
So I’ve definitely,

1330
00:28:54,858 –> 00:28:56,276
definitely say Tik Tok

1331
00:28:56,276 –> 00:28:56,985
is, is,

1332
00:28:56,985 –> 00:28:58,611
has been a huge benefit

1333
00:28:58,611 –> 00:28:59,487
to my business so far.

1334
00:28:59,487 –> 00:29:00,363
I’m a little jealous.

1335
00:29:00,363 –> 00:29:01,906
I’m a little bit yeah.

1336
00:29:01,906 –> 00:29:03,241
So I’m jealous of myself

1337
00:29:03,241 –> 00:29:03,783
and I.

1338
00:29:03,908 –> 00:29:04,868
Yeah, yeah.

1339
00:29:04,868 –> 00:29:05,994
Getting the stuff.

1340
00:29:05,994 –> 00:29:07,787
Yeah. Very good. Okay.

1341
00:29:07,787 –> 00:29:09,372
And

1342
00:29:09,372 –> 00:29:11,750
so with your unique viewpoint

1343
00:29:11,750 –> 00:29:13,668
related to content creation

1344
00:29:13,668 –> 00:29:15,253
and particularly on Tik Tok,

1345
00:29:15,253 –> 00:29:16,880
I know their socials,

1346
00:29:16,880 –> 00:29:18,381
how do you think

1347
00:29:18,381 –> 00:29:19,758
it’s going to evolve

1348
00:29:19,758 –> 00:29:22,677
in the next year or so?

1349
00:29:23,428 –> 00:29:25,388
That’s a very good question

1350
00:29:25,388 –> 00:29:29,184
because I don’t think video

1351
00:29:29,184 –> 00:29:30,018
is,

1352
00:29:30,018 –> 00:29:31,144
always

1353
00:29:31,144 –> 00:29:33,104
going to be a prominent way

1354
00:29:33,104 –> 00:29:35,148
of promoting a business,

1355
00:29:35,148 –> 00:29:35,732
how it

1356
00:29:35,732 –> 00:29:36,858
changes and progresses

1357
00:29:36,858 –> 00:29:39,527
in the next few years.

1358
00:29:39,527 –> 00:29:40,111
It’s hard

1359
00:29:40,111 –> 00:29:40,862
to really say

1360
00:29:40,862 –> 00:29:42,030
because if you’d asked me

1361
00:29:42,030 –> 00:29:43,239
that five years ago,

1362
00:29:43,239 –> 00:29:43,865
I wouldn’t have

1363
00:29:43,865 –> 00:29:44,866
thought of Tik

1364
00:29:44,866 –> 00:29:46,493
Tok was this thing.

1365
00:29:46,493 –> 00:29:46,993
That would be

1366
00:29:46,993 –> 00:29:48,244
how it’s evolved into.

1367
00:29:48,244 –> 00:29:49,245
So it’s,

1368
00:29:49,245 –> 00:29:50,413
going to be,

1369
00:29:50,413 –> 00:29:51,039
it’s going to be

1370
00:29:51,039 –> 00:29:51,748
a wait and see.

1371
00:29:51,748 –> 00:29:52,624
I think

1372
00:29:52,791 –> 00:29:54,000
and just adapting

1373
00:29:54,000 –> 00:29:55,376
as, it changes

1374
00:29:55,376 –> 00:29:57,170
and progresses

1375
00:29:57,170 –> 00:29:57,879
and stuff like that.

1376
00:29:57,879 –> 00:29:58,755
So it’s hard to know

1377
00:29:58,755 –> 00:30:00,173
exactly how it’s going to,

1378
00:30:00,173 –> 00:30:01,382
going to,

1379
00:30:01,424 –> 00:30:03,551
to change because it’s,

1380
00:30:03,551 –> 00:30:04,886
it’s moved in such a way.

1381
00:30:04,886 –> 00:30:05,762
I think that maybe

1382
00:30:05,762 –> 00:30:06,763
a few years ago, as I said,

1383
00:30:06,763 –> 00:30:08,014
people might not realise this

1384
00:30:08,014 –> 00:30:09,182
the way it was going to go.

1385
00:30:09,182 –> 00:30:10,016
I think the short

1386
00:30:10,016 –> 00:30:11,392
form content

1387
00:30:11,392 –> 00:30:12,519
is going to be

1388
00:30:12,519 –> 00:30:14,354
king for a while. Um,

1389
00:30:15,355 –> 00:30:16,481
as well as like

1390
00:30:16,481 –> 00:30:17,774
I do those

1391
00:30:17,774 –> 00:30:18,608
lip sync videos

1392
00:30:18,608 –> 00:30:19,484
and those short videos

1393
00:30:19,484 –> 00:30:20,235
because they’re short

1394
00:30:20,235 –> 00:30:21,277
and snappy,

1395
00:30:21,277 –> 00:30:22,612
but then as I said,

1396
00:30:22,612 –> 00:30:24,030
I kind of bring in content

1397
00:30:24,030 –> 00:30:24,405
as well.

1398
00:30:24,405 –> 00:30:26,115
That is a little bit longer

1399
00:30:26,115 –> 00:30:27,116
because I have,

1400
00:30:27,116 –> 00:30:27,617
I suppose

1401
00:30:27,617 –> 00:30:28,368
created a little bit

1402
00:30:28,368 –> 00:30:28,910
of a connection

1403
00:30:28,910 –> 00:30:30,620
with my followers

1404
00:30:30,620 –> 00:30:32,997
and so I know that

1405
00:30:32,997 –> 00:30:33,623
they’re interested

1406
00:30:33,623 –> 00:30:33,998
in my work.

1407
00:30:33,998 –> 00:30:34,666
So they are going

1408
00:30:34,666 –> 00:30:35,750
to watch the longer stuff

1409
00:30:35,750 –> 00:30:37,752
because I’ve kind of built

1410
00:30:37,752 –> 00:30:38,753
that up with them.

the portrait style videography

1411
00:30:38,753 –> 00:30:40,004
So I think

1412
00:30:40,004 –> 00:30:41,798
the short form the,

1413
00:30:41,798 –> 00:30:43,424
the portrait

1414
00:30:43,424 –> 00:30:45,760
style videography is

1415
00:30:45,760 –> 00:30:46,886
going to be quite popular

1416
00:30:46,886 –> 00:30:48,054
I think for a while.

1417
00:30:48,054 –> 00:30:50,014
But I don’t think that means

1418
00:30:50,014 –> 00:30:53,017
we move away from horizontal,

1419
00:30:53,017 –> 00:30:53,893
horizontal videos

1420
00:30:53,893 –> 00:30:55,812
because there is something

1421
00:30:55,812 –> 00:30:56,646
that you,

1422
00:30:56,646 –> 00:30:57,772
you lose

1423
00:30:57,772 –> 00:30:59,357
in terms of storytelling

1424
00:30:59,357 –> 00:31:01,025
when you go to portrait

1425
00:31:01,025 –> 00:31:02,277
and I think horizontal

1426
00:31:02,277 –> 00:31:03,236
will always,

1427
00:31:03,236 –> 00:31:04,487
always be the way

1428
00:31:04,487 –> 00:31:06,406
the king in terms of

1429
00:31:06,406 –> 00:31:08,283
composition and stuff.

1430
00:31:08,283 –> 00:31:10,660
But how, it will

1431
00:31:10,660 –> 00:31:11,494
how it will change

1432
00:31:11,494 –> 00:31:12,036
and progress

1433
00:31:12,036 –> 00:31:13,121
over the next few years

1434
00:31:13,121 –> 00:31:15,248
is who knows.

1435
00:31:15,748 –> 00:31:17,000
Yeah. Who knows exactly.

1436
00:31:17,000 –> 00:31:17,417
I knew that

1437
00:31:17,417 –> 00:31:18,626
I’d start preparing now

1438
00:31:18,626 –> 00:31:19,752
but it’s

1439
00:31:19,752 –> 00:31:20,169
you know what,

1440
00:31:20,169 –> 00:31:21,129
it’ll be fun to see

1441
00:31:21,129 –> 00:31:22,630
how it changes and progresses

1442
00:31:22,630 –> 00:31:24,132
and adapting with that

1443
00:31:24,132 –> 00:31:24,757
I guess.

1444
00:31:24,757 –> 00:31:25,049
Yeah.

1445
00:31:25,049 –> 00:31:25,758
No, definitely

1446
00:31:25,758 –> 00:31:27,260
I agree with that. Like that.

1447
00:31:27,260 –> 00:31:27,635
The move

1448
00:31:27,635 –> 00:31:28,887
to portrait for socials,

1449
00:31:28,887 –> 00:31:30,388
I think is it’s here

1450
00:31:30,388 –> 00:31:31,639
and LinkedIn

1451
00:31:31,639 –> 00:31:32,390
and all of those are going

1452
00:31:32,390 –> 00:31:32,640
are going

1453
00:31:32,640 –> 00:31:33,641
to follow it as well.

1454
00:31:34,642 –> 00:31:35,310
But definitely

1455
00:31:35,310 –> 00:31:36,519
we go to a cinema.

1456
00:31:36,519 –> 00:31:38,104
We don’t want it portrayed.

1457
00:31:38,104 –> 00:31:40,982
We want that wide screen so

1458
00:31:40,982 –> 00:31:41,983
that that that’s

1459
00:31:41,983 –> 00:31:43,860
I think that will remain

1460
00:31:43,860 –> 00:31:44,402
very good.

1461
00:31:44,402 –> 00:31:47,238
And lastly at what

1462
00:31:47,238 –> 00:31:49,490
one piece of business advice

1463
00:31:49,782 –> 00:31:51,242
that you have, got in

1464
00:31:51,242 –> 00:31:52,368
the past

1465
00:31:52,368 –> 00:31:53,411
has stuck with you

1466
00:31:53,411 –> 00:31:54,621
and you still follow

1467
00:31:54,621 –> 00:31:56,623
or try to follow

1468
00:31:58,666 –> 00:31:59,000
Okay.

1469
00:31:59,000 –> 00:32:00,043
That’s another good question.

1470
00:32:00,043 –> 00:32:02,420
I don’t know if I’ve

1471
00:32:02,420 –> 00:32:04,505
received any direct

1472
00:32:05,131 –> 00:32:06,883
business advice that I can say

1473
00:32:06,883 –> 00:32:07,508
That’s really

1474
00:32:07,508 –> 00:32:09,010
like stuck with me.

1475
00:32:09,010 –> 00:32:10,136
It’s more

1476
00:32:10,136 –> 00:32:11,930
what I have learnt

1477
00:32:11,930 –> 00:32:14,057
by observing other businesses

1478
00:32:14,057 –> 00:32:14,891
and, and

1479
00:32:14,891 –> 00:32:17,769
working with other businesses

1480
00:32:17,894 –> 00:32:19,062
like I.

1481
00:32:19,062 –> 00:32:20,647
I worked with a business

1482
00:32:20,647 –> 00:32:21,356
for four years

1483
00:32:21,356 –> 00:32:22,148
before I moved

1484
00:32:22,148 –> 00:32:23,232
and started doing this

1485
00:32:23,232 –> 00:32:24,484
full time

1486
00:32:24,484 –> 00:32:25,777
and I kind of learnt

1487
00:32:25,777 –> 00:32:27,028
what not to do in a business

1488
00:32:27,028 –> 00:32:28,029
working in that business.

1489
00:32:28,029 –> 00:32:30,156
So I think I’ve, I’ve,

1490
00:32:30,156 –> 00:32:30,782
I’ve, in

1491
00:32:30,782 –> 00:32:31,783
terms of business advice,

1492
00:32:31,783 –> 00:32:32,784
I’ve learnt myself

1493
00:32:32,784 –> 00:32:34,410
by interacting with,

1494
00:32:34,410 –> 00:32:36,120
with other businesses and,

1495
00:32:36,120 –> 00:32:39,666
and noticing trends with,

1496
00:32:39,666 –> 00:32:40,750
with certain businesses

1497
00:32:40,750 –> 00:32:41,542
that are like,

1498
00:32:41,542 –> 00:32:41,876
okay,

1499
00:32:41,876 –> 00:32:42,877
we’re not going to align

1500
00:32:42,877 –> 00:32:44,128
very well here sort of thing,

1501
00:32:45,546 –> 00:32:47,048
but there are,

1502
00:32:47,048 –> 00:32:47,757
I am big

1503
00:32:47,757 –> 00:32:50,385
on like quotes and stuff

1504
00:32:50,385 –> 00:32:52,387
and I can’t remember exactly

1505
00:32:52,762 –> 00:32:53,262
the quote

1506
00:32:53,262 –> 00:32:54,889
Now but

1507
00:32:54,889 –> 00:32:56,015
Casey Neistat

1508
00:32:56,015 –> 00:32:56,891
I don’t know if you,

1509
00:32:56,891 –> 00:32:58,059
you know of him

1510
00:32:58,059 –> 00:33:00,061
not I said is a very big

1511
00:33:00,061 –> 00:33:01,020
well-known

1512
00:33:01,020 –> 00:33:02,730
YouTuber and content

1513
00:33:02,730 –> 00:33:04,107
creator and filmmaker

1514
00:33:04,107 –> 00:33:05,900
from America

1515
00:33:05,900 –> 00:33:07,110
and there’s a lot of things

1516
00:33:07,110 –> 00:33:09,028
that he has said

1517
00:33:09,654 –> 00:33:10,238
over the years

1518
00:33:10,238 –> 00:33:12,031
and that was my main

1519
00:33:12,031 –> 00:33:13,282
motivation and inspiration

1520
00:33:13,282 –> 00:33:14,534
for taking on

1521
00:33:14,534 –> 00:33:15,243
videography and,

1522
00:33:15,243 –> 00:33:16,869
and giving that a proper go.

1523
00:33:16,869 –> 00:33:18,287
And I think it was

1524
00:33:18,287 –> 00:33:19,789
something like

1525
00:33:19,789 –> 00:33:21,374
something about

1526
00:33:23,001 –> 00:33:24,168
taking risks and stuff

1527
00:33:24,168 –> 00:33:24,502
like that.

1528
00:33:24,502 –> 00:33:24,752
I can’t

1529
00:33:24,752 –> 00:33:25,878
remember the quote exactly,

1530
00:33:25,878 –> 00:33:27,296
but he said

1531
00:33:27,296 –> 00:33:28,506
life is

1532
00:33:28,506 –> 00:33:29,257
worth taking

1533
00:33:29,257 –> 00:33:31,009
risk for something.

1534
00:33:31,009 –> 00:33:31,426
So there’s a

1535
00:33:31,426 –> 00:33:32,135
few different quotes

1536
00:33:32,135 –> 00:33:32,510
that he’s

1537
00:33:32,510 –> 00:33:32,885
he said

1538
00:33:32,885 –> 00:33:33,386
over the years

1539
00:33:33,386 –> 00:33:34,554
that have kind of,

1540
00:33:34,887 –> 00:33:35,888
I suppose, inspired me

1541
00:33:35,888 –> 00:33:37,306
to, with business

1542
00:33:37,306 –> 00:33:37,765
and stuff.

1543
00:33:37,765 –> 00:33:39,392
But there’s no been

1544
00:33:39,392 –> 00:33:39,892
there has been

1545
00:33:39,892 –> 00:33:40,893
any direct business

1546
00:33:40,893 –> 00:33:42,395
advice it’s

1547
00:33:42,395 –> 00:33:43,646
been a slow learning

1548
00:33:43,646 –> 00:33:44,272
and looking.

1549
00:33:44,272 –> 00:33:46,024
Yeah.

1550
00:33:46,024 –> 00:33:46,482
Exactly.

1551
00:33:46,482 –> 00:33:47,608
And, and that and

1552
00:33:47,608 –> 00:33:48,276
and I get that

1553
00:33:48,276 –> 00:33:49,485
with Casey now.

1554
00:33:49,485 –> 00:33:50,361
He says it’s what I like

1555
00:33:50,361 –> 00:33:50,987
because he

1556
00:33:51,612 –> 00:33:53,114
he pushed the boundaries

1557
00:33:53,114 –> 00:33:55,116
of what people thought

1558
00:33:55,116 –> 00:33:56,159
video should be

1559
00:33:56,159 –> 00:33:57,493
and the way he cut things.

1560
00:33:57,493 –> 00:33:59,662
And it was a little bit

1561
00:33:59,662 –> 00:34:00,621
more raw in

1562
00:34:00,621 –> 00:34:01,789
what he did as well.

1563
00:34:03,499 –> 00:34:05,668
So I did it.

1564
00:34:05,752 –> 00:34:06,794
Thanks for

1565
00:34:06,794 –> 00:34:07,628
this chat like

1566
00:34:07,628 –> 00:34:08,880
like I’ve learnt a lot

1567
00:34:08,880 –> 00:34:09,422
like that’s,

1568
00:34:09,422 –> 00:34:10,673
that’s part of the marketing

1569
00:34:10,673 –> 00:34:11,132
all right.

1570
00:34:11,132 –> 00:34:11,924
So basically

1571
00:34:11,924 –> 00:34:13,009
I just go out and go,

1572
00:34:13,009 –> 00:34:13,676
I want to learn

1573
00:34:13,676 –> 00:34:14,510
more about this area.

1574
00:34:14,510 –> 00:34:15,428
Ah, I’m interested in

1575
00:34:15,428 –> 00:34:17,013
this as well and,

1576
00:34:17,013 –> 00:34:17,889
and hopefully that,

1577
00:34:17,889 –> 00:34:18,389
that would

1578
00:34:18,389 –> 00:34:20,308
well that will

1579
00:34:20,308 –> 00:34:21,517
give some good value

1580
00:34:21,517 –> 00:34:24,020
to listeners and viewers.

Guest contact

1581
00:34:24,020 –> 00:34:26,105
So before we finish,

1582
00:34:26,105 –> 00:34:27,356
can you just

1583
00:34:27,356 –> 00:34:28,733
give us a contact

1584
00:34:28,733 –> 00:34:29,609
email and website

1585
00:34:29,609 –> 00:34:31,235
and your website details

1586
00:34:31,235 –> 00:34:31,986
if people want to get

1587
00:34:31,986 –> 00:34:33,154
in contact.

1588
00:34:33,362 –> 00:34:34,155
Yeah.

1589
00:34:34,363 –> 00:34:36,282
So my name is Leah Barbour

1590
00:34:36,282 –> 00:34:37,992
and as Paul mentioned, I’m

1591
00:34:37,992 –> 00:34:38,493
the owner

1592
00:34:38,493 –> 00:34:38,993
and founder

1593
00:34:38,993 –> 00:34:40,369
of Penny Productions

1594
00:34:40,369 –> 00:34:42,538
so you can find me on

1595
00:34:42,538 –> 00:34:43,247
my website

1596
00:34:43,247 –> 00:34:44,874
PennyProductions.ie

1597
00:34:44,874 –> 00:34:46,042
and my email is

1598
00:34:46,042 –> 00:34:47,126
Leah@Pennyproduction.ie

1599
00:34:48,252 –> 00:34:50,421
And then for my socials

1600
00:34:50,421 –> 00:34:51,631
Tik Tok and Instagram

1601
00:34:51,631 –> 00:34:52,757
are both at

1602
00:34:52,757 –> 00:34:53,758
PennyProductions.ie

1603
00:34:53,758 –> 00:34:54,884
so, try to keep

1604
00:34:54,884 –> 00:34:56,260
it fairly simple. So

1605
00:34:58,888 –> 00:35:00,181
and I just

1606
00:35:00,181 –> 00:35:02,183
quickly looked up that quote

1607
00:35:02,183 –> 00:35:03,184
from Casey Neistat,

1608
00:35:03,184 –> 00:35:03,935
and he said that

1609
00:35:03,935 –> 00:35:05,394
the biggest risk

1610
00:35:05,394 –> 00:35:07,230
is to take no risk at all.

1611
00:35:07,230 –> 00:35:09,357
So, I think that was

1612
00:35:09,357 –> 00:35:10,483
a very good quote.

1613
00:35:10,483 –> 00:35:12,652
And then that’s great advice

1614
00:35:12,652 –> 00:35:13,653
to finish up on.

1615
00:35:13,653 –> 00:35:15,738
Thanks very much, Leah.

1616
00:35:15,738 –> 00:35:16,739
Thank you very much, Paul.

1617
00:35:16,739 –> 00:35:17,073
Thank you