Why use animated explainer videos in your business communications.

Businesses should consider using animated explainer videos for various reasons, and here are three key benefits, including an important time-saving advantage:


Why use animated explainer videos

  1. **Effective Communication:** Animated explainer videos are excellent tools for conveying complex ideas or concepts in a simplified and engaging manner. Through the use of visuals, graphics, and animations, businesses can break down intricate information into easily digestible segments. This helps in enhancing the audience’s understanding of the product or service being offered, leading to better customer engagement and increased brand credibility.


  1. **Increased Engagement:** In today’s fast-paced digital world, grabbing and maintaining your audience’s attention is crucial. Animated explainer videos offer a dynamic and visually appealing way to present information. The combination of captivating visuals, motion, and well-scripted narration can create an emotional connection with viewers. This engagement can lead to longer interaction times, higher click-through rates, and improved conversion rates.


  1. **Time-saving Advantage:** Creating traditional live-action videos or conducting in-person presentations can be time-consuming and resource-intensive. Animated explainer videos, on the other hand, can be produced more efficiently. They don’t require the logistics and time associated with setting up physical sets, hiring actors, or conducting multiple takes. Animation allows for flexibility and the ability to quickly make changes or updates as needed, without the need to reshoot scenes. This time-saving aspect is particularly valuable in fast-paced business environments where staying agile is crucial.


Incorporating animated explainer videos into a business’s marketing strategy can result in better communication, increased engagement, and efficient use of resources, ultimately contributing to improved brand awareness and business growth.



Author – Paul McDermott

Paul is an award-winning filmmaker and video producer. For over 10 years Paul produced wedding films, business content and short documentaries. This experience led him to starting Social Video HQ in 2019, helping businesses communicate their message to their audience. Be it a business video or short documentary, Paul loves communicating stories.


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Animated Explainer videos are a great way to talk about your services, products and your unique selling points. You can also answer common concerns that potential customers have at Social Video HQ, working with a good script, good quality graphics and voiceover. We can professionally portray your business using your branding as our basis. Best of all, we do most of the work for you, so it isn’t a drain on your time.


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Apart from an initial discovery called All You Have to do is give feedback. We look after the rest. If you need an animated explainer video, a company that gets great results, I’d be happy to talk through options with you. Thanks