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In this video I’ll talk about the length of online videos and a little about content.
How long should your video be?
A Good question
As long as it needs to be, but not too long.
Your audience’s attention span is getting shorter. A study from wistia in 2016 found that if viewers saw a video was 2 minutes or more, it made them switch off in large numbers. They wouldn’t commit the time to viewing.
Attention span has come down a lot more since 2016. Unless it’s an explainer video, it needs to be a minute or less.
We all know ourselves that this is the case as we are viewers and we do look at the length of a video and make an instant decision to continue viewing or move on.
If you have a lot of engaging information to give break it down into several videos
And most importantly, work on your content – what you are going to say.
I script all my videos, working out my language and content before I press record. This will lead to more focused content and greater engagement with your viewers.