Tips to Produce an Effective Animated Explainer Video


  • Define your target audience.
  • Keep it simple.
  • Focus on the story.
  • Use engaging visuals.
  • Choose the right voiceover.
  • Keep it short.
  • Use humor.
  • Add a call to action


  1. Define Your Target Audience


❓Are you planning to create an animated explainer video for your business?

💡Then, before you start, it’s crucial to know your target audience first.


⚡Understanding your audience can help you create a video that effectively conveys your message and resonates with your viewers.

⚡It’s essential to create a video that speaks to your target audience’s interests, needs, and preferences.

⚡Research your target audience and understand their pain points and challenges.

⚡This information will help you tailor your message and tone to their needs, making your video more compelling and engaging.

⚡The more you know about your target audience, the better equipped you’ll be to create a video that resonates with them and inspires action.


💡So, invest time and effort in understanding your audience before you start creating your animated explainer video.


2. Keep It Simple


If you’re looking to create an animated explainer video to simplify complex ideas, here’s a valuable tip to keep in mind: Keep it simple! 🙂

This is what we aimed for in the animated explainer video we produced for Amit Wadhwa of website development company, Xava.

💡Your video should be easy to understand, so it’s important to keep your message clear and concise.

💡Avoid using too much technical jargon that could confuse your audience.



3. Focus On The Story


🎬🎨 Want to make your animations more engaging and memorable?

Here’s a tip: focus on the story!

📚👀 People remember stories better than facts, so make sure your animation tells a compelling story that your audience can relate to.

⚡Use characters and scenarios that are familiar to your audience to make your message more relatable.

🤝🌟 By doing this, you’ll not only capture their attention, but also create a lasting impression.


Tip 4 – Use Engaging Visuals

🎨📈🎬 Use Engaging Visuals to capture your audience’s attention and simplify complex ideas.

⚡With engaging visuals like graphics, charts, and illustrations, animation can make your content more visually appealing and easier to understand. 💻👀


Tip 5 – Choose the Right Voiceover

💡Choosing the right voiceover is crucial in making sure your message is heard loud and clear.

⚡You want a voice that is clear and easy to understand, and matches the tone of your message.
⚡Think about the tone you want to convey in your video. Is it serious and professional, or light-hearted and fun? Make sure the voiceover matches that tone.
⚡Consider the accent and language of the voiceover. If you’re targeting a specific audience, you may want to choose a voiceover that has a similar accent.
⚡Remember, the voiceover is the voice of your brand in your video, so choose wisely!
Check out my blog post on Social Video HQ for a transcript of this video, links and more information


🎬🎥What length should your Animated Explainer Videos be?

Answer: Keep it short!

⏱️ Animation is captivating, but people have short attention spans. 💡 Aim for videos that are under 2 minutes or even better, under 1 minute if possible. 🚀

🎥🤣Humor is a powerful tool for engaging your audience and making your message stick! 😆😂

Whether it’s a joke, a funny anecdote, or a clever pun, adding humor to your animation can help keep your audience entertained and interested in what you have to say.

So don’t be afraid to have some fun with your videos and inject some humor into your message! 🎉🙌


Animation Tip No.8 🚀
The power of adding a call to action! 💪

🎯 An animated explainer video is all about captivating your audience and inspiring them to take action. And guess what? Including a clear call to action at the end of your video can make all the difference! 🌈

⚡ By incorporating a compelling call to action, you can guide your viewers towards the next step, whether it’s visiting your website, subscribing to your channel, or making a purchase. 📲💻💰

💡 Remember, a strong call to action creates a sense of urgency and motivates your audience to act. It’s the perfect way to boost engagement and conversions! 📈✨

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